Digital Campaign Strategist

7 days ago


bangalore, India beBeePerformance Full time

Strategic Programmatic Media ManagerWe are seeking a detail-oriented and analytical professional with expertise in programmatic and performance media to drive campaign success for prominent Fortune 500 clients worldwide.Manage campaigns across proprietary platforms and PPC channels, including Google Ads, Microsoft Ads, and social media, to meet client objectives and scale business growth.Develop comprehensive keyword lists and campaign structures to create high-performing programs that drive qualified applicants.Key Responsibilities:Design and implement effective bidding strategies and keyword management.Monitor and optimize campaigns to meet client goals and budget requirements.Identify opportunities to grow and scale cross-channel marketing efforts.Analyze data to extract insights and implement actionable changes that accelerate performance.Conduct experiments to improve account performance and maintain reporting on key metrics.Requirements:Recent experience with a proven understanding of the digital media landscape.Experience with PPC advertising, specifically Google Ads and Facebook/LinkedIn Ads, as well as programmatic DSPs. Google Ads Certification is a plus.Ability to execute campaigns and provide feedback to internal teams.Strong proficiency in Excel, particularly pivot tables and vlookups.Able to distinguish between an insight and a data point.Capable of analyzing data to optimize and improve campaign performance.



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