Key Growth Driver

4 days ago


mangalore, India beBeeManager Full time

Performance ManagerWe are looking for a highly skilled Performance Manager to drive growth across all digital channels and ensure our brand reaches the right audience at the right time with the right message.As a key member of our team, you will be responsible for overseeing paid ads, analytics, funnels, customer acquisition, and performance optimization while collaborating closely with the content, merchandising, and creative teams.Paid Performance & Digital AdvertisingPlan, execute, and optimize paid ad campaigns across Meta, Google, TikTok, YouTube, and Pinterest.Build high-converting campaigns for product launches, seasonal promotions, festive gifting, and trending collections.Manage ROAS, CPC, CPM, CTR, and CAC to maximize efficiency and profitability.Data, Analytics & ReportingTrack daily performance metrics and identify actionable insights for scaling or optimizing campaigns.Build dashboards to monitor sales funnels, customer journeys, and micro-conversions.Conduct A/B testing for creatives, targeting, landing pages, offers, and funnel stages.Funnel OptimizationMap, design, and optimize the full marketing funnel: Awareness → Consideration → Conversion → Repeat Purchase → Advocacy.Improve website conversion rate, cart recovery, and overall paid campaign performance.Collaborate with the Shopify team to suggest improvements for speed, UX, and product-page conversions.Creative & Content CoordinationBrief the content/creative team on trends, messaging, hooks, and ad angles that work.Assist in developing SEO-friendly product descriptions, reels, UGC concepts, and high-impact creatives.Brand & Growth StrategyIdentify growth opportunities across gifting seasons, festivals, influencer collaborations, and new product categories.Conduct competitive analysis and stay updated on retail, jewelry, and eCommerce trends.Support launch planning for collections, bundles, holiday campaigns, and seasonal drops.


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