Growth Lead
2 weeks ago
Growth Lead
Wisemonk, a market leading EOR India SaaS platform targeted at US companies, is seeking a creative and strategic Growth Lead to drive our marketing initiatives and establish our brand presence in the market.
About Us
Wisemonk simplifies the process of hiring and managing employees in India for US companies through our cutting-edge Employer of Record (EOR) SaaS platform. We're looking for a talented Growth Lead to help us grow our user base and establish our position as a thought leader in the EOR space.
Job Overview
As our Growth Lead, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, generate leads, and support business growth. Your primary focus will be on creating high-quality content and effectively distributing it across various channels.
Key Responsibilities
Develop and implement a content-driven marketing strategy aligned with our business objectives
Create and manage high-quality content including blog posts, whitepapers, case studies, and ebooks
Design and produce lead magnets and downloadable resources to attract potential clients
Establish and maintain partnerships with industry influencers, media outlets, and relevant organizations
Manage our social media presence across platforms, ensuring consistent brand messaging and engagement
Develop and execute email marketing campaigns to nurture leads and retain customers
Implement and manage a referral program to leverage our existing customer base
Collaborate with the sales team to create marketing materials that support the sales process
Analyze marketing performance metrics and optimize strategies based on data-driven insights
Stay up-to-date with EOR industry trends and incorporate them into our content strategy
Manage the marketing budget and allocate resources effectively
Requirements
Upto 2 years of experience in B2B SaaS marketing, preferably in the HR tech or Fintech space
Proven track record of developing and executing successful content marketing strategies
Excellent writing and editing skills with the ability to create compelling, SEO-optimized content
Strong understanding of digital marketing channels and best practices
Experience with marketing automation tools, CRM systems, and analytics platforms
Familiarity with design tools for creating visually appealing content and marketing materials
Knowledge of SEO principles and experience in improving search rankings
Understanding of the US business landscape and the challenges of international hiring
Key Attributes
Creative thinker with the ability to generate innovative marketing ideas
Data-driven decision-maker with strong analytical skills
Excellent project management skills and ability to handle multiple initiatives simultaneously
Adaptable and comfortable working in a fast-paced startup environment
Strong interpersonal skills with the ability to collaborate across teams and with external partners
Self-motivated with a growth mindset and willingness to experiment with new marketing approaches
What We Offer
Opportunity to shape the marketing strategy of a promising EOR SaaS startup
Competitive salary and performance-based incentives
Autonomy to implement creative marketing initiatives
Chance to work with cutting-edge technology in the rapidly growing EOR industry
Potential for rapid career growth as the company scales
If you're a passionate marketer with a flair for creating impactful content and a desire to build a brand from the ground up, we want to hear from you. Join Wisemonk and help us revolutionize the EOR industry through innovative marketing strategies
To apply, please send your resume, a brief cover letter explaining your approach to content-driven marketing, and examples of successful marketing campaigns or content pieces you've created. We look forward to seeing how you can contribute to our growth story.
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