Technical Lead for Digital Customer Experiences

1 day ago

anand, India beBeeTechnical Full time

Lead Technical Expert for Salesforce Marketing Cloud PersonalizationThis key position encompasses the creation and deployment of sitemaps, datasets, and web SDKs within the framework of Salesforce Marketing Cloud Personalization.Core skills required include expertise in SFMC studios, segment creation, data mapping, web SDK deployment, and familiarity with personalized customer profiles, real-time recommendations, and journey management.Create and deploy sitemaps, datasets, and WebSDK in Salesforce Marketing Cloud Personalization (MCP)Design catalogs, content zones, page types, and map attributesCreate web campaigns, manage filters and goals, and set up segmentsEstablish a unified customer profile within the platformProvide technical leadership and conduct code reviewsDesign end-to-end solutions that integrate with platforms like Data Cloud, and coordinate with enterprise architecture teamsRequired Technical Skills include:Salesforce Marketing Cloud: In-depth knowledge of Marketing Cloud Personalization (MCP) and its features.Web SDK & Content Zones: Expertise in deploying and configuring these components for personalized web experiences.Data & Segmentation: Strong skills in segment creation, data modeling, and ETL processes.HTML/CSS: For web content customization and email development.Agile Methodologies: Experience with Agile (SCRUM) and waterfall project delivery.As a lead technical expert, you will have the opportunity to drive innovation and excellence in our team. If you are passionate about technology and customer-centric design, we encourage you to apply for this challenging role.

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