Creative Lead

Job Title: Creative LeadLocation: Bannerghatta Road, BangaloreReports To: Founder & CEOCompany: Aixor DigitalExperience: 6–10 years in Creative Direction / Brand Strategy / Integrated MarketingAbout Aixor DigitalAixor Digital is a full-stack brand consulting and marketing firm that partners withambitious brands across wellness, EV mobility, healthcare, sustainability, andtechnology sectors. Our philosophy blends strategic clarity with creative brilliance —helping clients move from "idea to iconic." We are building brands like Inspiron, NIVA,BloomRaya, and FarmsCool, each designed to make meaningful cultural impact.As our Creative Lead, you will be the central brain and heart of the creative ecosystem— guiding strategy, storytelling, design, and content for all client brands and internalinitiatives.Role OverviewThe Creative Lead will own the full creative output for Aixor and its clients — fromconcept to campaign delivery. This role demands a visionary who can translate brandstrategy into compelling ideas across digital, print, video, and experiential formats. Youwill lead the creative team (designers, copywriters, art directors, motion artists) andcollaborate with strategists, marketing managers, and clients to deliver world-classbrand and campaign experiences.Key Responsibilities1. Creative Leadership & Vision• Define the creative direction for all clients across branding, digital, andmarketing touchpoints.• Build, mentor, and inspire a multidisciplinary creative team that thrives oninnovation.• Maintain a high creative benchmark comparable to global agencies (Pentagram,Landor, McKinsey Design).• Ensure every creative output is aligned to brand strategy and businessobjectives.2. Brand Development• Translate brand strategy into creative expressions — logos, brand systems,campaigns, packaging, and more.• Oversee brand storytelling, tone of voice, and narrative consistency acrosschannels.• Partner with strategy and design teams to craft brand books, playbooks, andcampaign toolkits.3. Campaign & Content Oversight• Ideate and execute integrated campaigns — digital, social, outdoor, video, andinfluencer-led.• Lead creative ideation for social media storytelling, 360° campaigns, and newproduct launches.• Review and refine copy, design, and layouts ensuring top-tier execution andmessage clarity.• Work closely with performance and media teams to align creativity with ROI-driven metrics.4. Client Collaboration• Act as the creative face of Aixor — present concepts, handle feedback, andmaintain creative relationships with clients.• Understand client industries deeply (wellness, EV mobility, FMCG, education,tech, etc.) and craft contextual narratives.• Ensure project timelines and creative quality meet client expectations andagency standards.5. Innovation & Thought Leadership• Stay on top of creative, design, and digital trends, and integrate them into clientwork.• Explore use of AI tools (Midjourney, ChatGPT, ElevenLabs, Runway, etc.) toaccelerate ideation and content production.• Contribute to new business pitches and proposals through creative ideas andvisual storytelling.Qualifications & SkillsMust-Have:• 4–18 years of experience in creative or art direction, preferably in agencies orbrand consultancies.• Strong portfolio showcasing 360° campaign work, brand identity systems, andcontent innovation.• Excellent storytelling, copywriting, and design sense.• Deep understanding of brand strategy, consumer psychology, and digitalecosystems.• Fluency in Adobe Creative Suite / Figma / Canva / AI-powered creative tools.• Strong leadership, communication, and client management skills.Preferred:• Experience managing creative teams of 4–10 members.• Exposure to branding in wellness, EV, or tech sectors.• Understanding and familiarity of Video and Vedio editing tools• Familiarity with UI/UX and digital design systems.• Ability to present ideas confidently to clients and stakeholders.Key Attributes• Visionary thinker with a bias for execution.• Emotionally intelligent leader who inspires teams under pressure.• Passionate about storytelling, aesthetics, and brand purpose.• Balances creativity with commercial acumen.• Curious, agile, and constantly learning.Performance Indicators• Client satisfaction and creative ratings.• Brand and campaign impact (reach, engagement, conversions).• Timely project delivery and creative consistency.• Team skill growth and retention.• Innovation and awards/recognition metrics.Compensation & Growth• Competitive salary as per standards• Opportunity to lead creative direction for multi-sector, high-visibility brands.• Exposure to investor decks, brand consulting, and leadership strategy.• Fast-track growth to Creative Director within 12–18 months.Please mail your CV to pradeep@aixor.in