Area Sales Manager

4 days ago

rajkot, India Iconic Fashion India Full time

Key Responsibilities:Sales & Business Performance- Achieve sales targets and KPIs across all SIS locations in the assigned area.- Analyze store performance and implement business plans to improve sales conversion and productivity.- Monitor inventory levels and coordinate with the merchandising team to ensure optimal stock availability.- Track competitor activities and share actionable insights.Operational Excellence- Ensure each SIS follows brand and operational standards as per company guidelines.- Conduct regular store visits and audits to monitor compliance, store hygiene, and VM standards.- Ensure timely execution of promotions, new launches, and marketing campaigns.People Management- Manage, motivate, and develop store teams to achieve performance goals.- Ensure the SIS team adheres to grooming, discipline, and brand behaviour standards.- Identify training needs and work with HR/training teams to build staff capabilities.- Monitor attendance, productivity, and attrition and take corrective measures when needed.Key Performance Indicators (KPIs)- Achievement of sales targets and profitability.- Compliance with VM and operational standards.- Staff performance and attrition rate.Customer experience and partner feedback.Audit and SOP compliance scoresQualifications & Experience- Graduate/Postgraduate in Business, Sales, or related field.- 3–6 years of experience in retail sales/SIS/area management roles.- Experience managing multiple stores or territories will be an advantage.

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