Furlenco | Assistant Manager
2 weeks ago
About Furlenco
Furlenco is a different furniture company. We enable the urban Indian to live better today in their homes, by giving them award-winning furniture and home decor with a basket of access to rent, buy, sell and buy back. All of our furniture is designed in-house by experts. We don’t just give furniture. We provide decor, accessories, and appliances as well. We are launching our first-ever offline stores so that one can furnish their entire home, room, or corner without traversing multiple stores or websites
Job Description: Assistant Manager - Performance Marketing
Roles and Responsibilities:
Manage Performance Marketing Channels:
- Manage and optimize paid marketing campaigns on platforms such as Google Ads, Meta Ads, and LinkedIn.
- Develop and execute performance marketing strategies to achieve business goals.
- Define key performance indicators (KPIs) and set performance targets for marketing campaigns.
- Ensure campaigns are aligned with overall marketing objectives and brand guidelines.
- Allocate and manage the marketing budget effectively to maximize ROI.
- Track and report on spending to ensure campaigns remain within budget.
- Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).
- Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs
Manage SEO/ASO Initiatives:
- Incorporate SEO/ASO best practices to enhance organic search visibility, traffic and installs.
- Optimize website content (product pages, categories, blogs) for targeted keywords and user experience.
- Monitor website traffic, and analyze key SEO metrics (organic traffic, conversions, rankings), using tools like Google Analytics, Google Search Console, Semrush, etc.
- Collaborate with the product team to develop SEO-focused pages and features.
Data Analysis and Reporting:
- Analyze campaign performance data to identify trends, insights, and areas for improvement.
- Provide regular performance reports to senior management, highlighting key metrics and ROI.
- Utilize Google Analytics for comprehensive tracking and analysis.
Collaboration:
- Work closely with creative and content teams to develop compelling ad creatives and messaging.
- Coordinate with cross-functional teams, such as product, category, growth, and brand teams, to ensure cohesive campaign execution.
Market Research:
- Stay updated on the latest digital marketing trends, technologies, and best practices.
- Conduct competitive analysis to identify opportunities and threats in the market.
Requirements and Skill Set:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of performance or digital marketing experience.
- Proven experience managing and optimizing campaigns on Google Ads, Meta Ads, and other digital platforms.
- Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel/ Google Sheets).
- Excellent understanding of SEO & ASO best practices, including keyword research, on-page optimization, link building, and technical SEO.
- Strong communication and collaboration skills.
- Experience with marketing automation tools and CRM systems is a plus.
- Certifications in Google Ads, Facebook Blueprint, or related fields are preferred.
- Proficiency in advanced Google Sheets and Looker Studio is an added advantage.
Perks Include:
- Industry competitive salary packages with benefits.
- Exposure working with some of the best minds in the industry.
- We provide a comprehensive insurance cover for you and your family.
- A positive work atmosphere that encourages collaboration and holistic development.
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