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Area Business Manager

2 months ago

palakkad, India Aditya Birla Fashion and Retail Ltd. Full time

Base Location: Kerala

Minimum Qualification: MBA

Preferred Years of Experience: 4 - 7 years

Key Result Areas

Tapping Business potential for the Region

  • Footfall generation- Ensures execution of the footfall generation plan and monitors quality
  • Store business plan inputs
  • Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.
  • Business development- Generate leads for Regional Manager in terms of business potential and scope for newer stores

Franchisee Management

  • Key relationship manager with the franchisee on operational aspects and ensuring compliance on standard operating procedures etc.
  • Encouraging investment from franchisees

Merchandize Management

  • Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps

Store Operations

  • Monitor store opening timelines
  • Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.
  • New Store opening- Responsible for recruitment and managing store opening checklist
  • Standard Operating Procedures Compliance: Undertakes regular store audits and points out the gaps
  • Rectifies and maintains store standard

Understanding Consumer needs

  • Information Collection- Ensure compliance to the procedures and a high rate of registration.
  • Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
  • Develop rapport with top customers (approx. 20) of every store.

Team Management

  • Recruitment- Hire Store Manager under Reginal Manager’s guidance
  • Store manager quarterly appraisal/ performance review
  • Motivate and engage the team at the stores
  • Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views
  • Spend Budget- Compliance monitoring, set monthly spends.
  • Training- To work with Customer Care Associates / Store Managers to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar