Performance Marketer

2 days ago

uttar pradesh, India Vridora Realtors & Developers Full time

Job Title: Performance Marketer – Real EstateLocation: Sector 62 NoidaDepartment: MarketingReports To: VP / General Manager⸻Job OverviewWe are looking for a Performance Marketer who will be responsible for driving qualified real estate leads through paid media campaigns. The candidate will manage and optimize advertising across Meta (Facebook/Instagram) and Google Ads, ensuring maximum ROI through strategic targeting, creative testing, and data-driven decisions.⸻Key Responsibilities • Plan, execute, and optimize paid ad campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube) to generate real estate leads. • Create and test ad creatives, copies, and landing pages to improve conversion rates. • Monitor and analyze campaign performance daily, focusing on CPL (Cost per Lead), CTR, and lead quality. • Coordinate with the Sales and CRM teams to ensure campaign-generated leads are qualified and converting. • Manage ad budgets effectively, ensuring optimal spend across campaigns. • Develop monthly performance reports and share insights to improve future campaigns. • Stay updated with performance marketing trends, platform updates, and new tools. • Assist in campaign scaling and explore new paid channels when required.⸻Key Requirements • Bachelor’s degree in Marketing, Advertising, or related field. • 2–4 years of proven experience in real estate performance marketing (preferred). • Hands-on experience with Meta Ads Manager and Google Ads. • Strong understanding of campaign metrics, audience targeting, and funnel optimization. • Proficiency in analytics tools like Google Analytics and Meta Business Suite. • Excellent communication and reporting skills. • Self-driven, analytical mindset with a focus on results and conversions.⸻KPIs (Key Performance Indicators) • Average Cost per Lead (CPL) • Lead Quality Score (as per Sales feedback) • Conversion Rate from leads to site visits/sales • ROAS (Return on Ad Spend) • Timely delivery and optimization of campaigns

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