Head Of Performance Marketing

1 day ago

uttar pradesh, India Zealant Consulting Group Full time

Job Summary:This is a highly matrixed role, requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful, you will need to combine sharp business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams, persuasive written and spoken communication, robust backbone to drive commitment in the face of resource constraints, and sound judgment on when to escalate.What would you do? ​● Define the overarching strategy for user acquisition in our current markets.● Own the paid media channels Meta, Google etc and deliver monthly growth targets on customer acquisition with CAC guardrails● Manage and mentor performance marketing leads and build out a high-performing team capable of scaling marketing efforts across geographies.● Work with different stakeholders to create compelling communications and best in class collateral development● Iterate on creatives and messaging etc to drive efficient CACs and high CVRs ● Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis  ● Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact.Leverage insights to optimize campaigns and improve audience engagement.  ● Manage the marketing budget to achieve monthly and annual customer acquisition targets  ● Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs), such as ROAS and CAC.  ● Lead A/B testing and experimentation with new ad creatives, copy, and targeting options to maintain a competitive edge.  ● Collaborate closely with the content, marketing, and data analytics teams to ensure alignment with content releases, promotions, and data-driven decision-making.  ● Stay at the forefront of industry trends, emerging advertising technologies, and competitor strategies to adapt and innovate as needed. ● Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in controlYou should apply if you have :  ● 6 - 9 years experience in performance marketing.  ● Bachelor's degree in Marketing, Master's degree is preferred.  ● Comfortable with a high scale, high pace, growth-centric environment.  ● Strong digital marketing skills across performance and brand marketing including search, content and social.  ● Thorough understanding and hands-on experience of online marketing, audience targeting/segmentation, web analytics tools like Google Analytics, Appsflyer, Metabase, CleverTap etc.  ● Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills.  ● Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.  ● Creative thinking and strategic mindset with a customer-centric approach.  ● Excellent communication, project management, and team collaboration skills.

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