Chief Customer Experience Architect

18 hours ago


Tirupati, India beBeePersonalization Full time

Technical Lead for Salesforce Marketing Cloud PersonalizationThis role involves overseeing the design and deployment of Salesforce MCP solutions to create seamless customer experiences.Key Responsibilities:Create and deploy sitemaps, datasets, and WebSDK in MCP to enable personalized interactions.Design catalogs, content zones, page types, and map attributes for web campaigns to enhance engagement.Manage filters and goals, set up segments, and create web campaigns in MCP to drive business growth.Establish a unified customer profile within the platform to inform data-driven decisions.Provide technical leadership and conduct code reviews to maintain high-quality standards.Design end-to-end solutions that integrate with platforms like Data Cloud to maximize ROI.Required Skills:In-depth knowledge of Marketing Cloud Personalization (MCP) and its features to deliver effective campaigns.Expertise in deploying and configuring Web SDK and Content Zones for personalized web experiences.Strong skills in segment creation, data modeling, and ETL processes to streamline campaign execution.Experience with HTML/CSS for web content customization and email development to ensure consistent branding.Agile project delivery methodologies such as SCRUM and Waterfall to meet business objectives.



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