Akalia Official | Ads Manager Expert with AI and Retargeting Expertise

2 weeks ago


vijayawada, India Akalia Official Full time

 Looking for a talented Ads Manager with deep expertise in AI-driven ad optimization and retargeting strategies. We are committed to leveraging the latest technologies to create impactful campaigns that drive customer acquisition, engagement, and revenue.


Key Responsibilities

Campaign Management:

Plan, create, and manage paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, TikTok, , and others.


Use AI tools to analyze audience data and optimize ad placements, budgets, and creatives in real time.

Develop and execute retargeting strategies to re-engage lost leads and drive conversions.

AI-Powered Strategies:

Leverage AI tools (e.g., AdRoll, Criteo, Dynamic Yield) to create dynamic ads, predictive audience segments, and personalized campaigns.

Implement machine learning algorithms to automate and optimize campaign performance.

Monitor and refine AI-driven bidding strategies to maximize return on ad spend (ROAS).


Audience Targeting & Retargeting:

Build custom and lookalike audiences using data from tracking pixels, CRM systems, and customer lists.

Design and deploy retargeting campaigns across multiple channels, tailoring messages to audience behavior and intent.

Implement time-based and contextual retargeting to maximize engagement.


Analytics & Reporting:

Use tools like Google Analytics, Facebook Ads Manager, and AI-powered analytics platforms to track key performance indicators (KPIs) such as click-through rates (CTR), cost per acquisition (CPA), and ROAS.

Generate detailed campaign performance reports with actionable insights to inform future strategies.

Collaboration & Innovation:

Work closely with the marketing, design, and content teams to ensure cohesive messaging and branding across all ads.

Stay up-to-date with emerging AI tools and advertising trends to maintain a competitive edge.

Test and implement new advertising platforms, AI features, and automation technologies.


Qualifications

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field (or equivalent experience).

Proven experience (3+ years) managing ad campaigns across Google, Facebook, and other major platforms.

Expertise in AI-powered advertising tools such as AdRoll, Criteo, or HubSpot.

Deep understanding of retargeting strategies, dynamic ads, and lookalike audience creation.

Proficient in tools like Google Ads Manager, Facebook Ads Manager, and analytics platforms (e.g., GA4, Tableau).

Strong analytical skills with the ability to interpret complex data and make data-driven decisions.

Excellent project management and communication skills.

Preferred Skills

Familiarity with programming languages or tools for AI customization (e.g., Python, TensorFlow).

Experience in e-commerce or direct-to-consumer (DTC) advertising.

Knowledge of GDPR and data privacy compliance for retargeting campaigns.

Creative mindset with an ability to conceptualize and execute visually engaging ad content.


What We Offer

Competitive salary with performance-based bonuses.

Opportunity to work with cutting-edge AI and marketing technologies.

Flexible working hours and a remote-friendly environment.

Professional development opportunities and access to training resources.

A collaborative team culture focused on innovation and growth.



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