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Product Marketing Specialist
2 months ago
About the Role:
We are looking for a Product Marketing Specialist with 2+ years of experience to join the team in India. This is an amazing opportunity to work in a category defining start-up company. You will be immersed in a dynamic marketing environment and must be willing to adapt to change. As a Product Marketing Specialist at Elucidata your primary responsibilities will be performing user research, understanding our buyer personas and their pain points and use that to create compelling messaging. This is an outstanding opportunity to become a major contributor in a rapidly growing life sciences company.
Key Responsibilities:
- Perform user research to understand customer pain points and personas for current and new markets
- Craft compelling messaging to be used in brochures, pitch decks, event, campaigns and sales demos
- Work collaboratively with product and sales teams to define value propositions for our various offerings and train the sales team on it
- Create presentations and collateral for speaker sessions and conferences.
- Organize and coordinate promotional events, maximizing visibility and impact.
Qualifications :
- 2-3 years of experience in product marketing, preferably in B2B SaaS, Enterprise Software platform
- Background in B.Tech Software or Computer Science( experience with SQL, tableau, power BI, database management, excel any coding language is a plus).
- Experience conducting market research - identify target markets and product differentiation and market entry plan.
- Develop messaging, key sales enablement collaterals including brochures, pitch decks, case studies and white-papers.
- Experience using variety of software tools for design and presentations like Canva, Powerpoint etc
- Proven ability to work collaboratively with cross-functional teams, including product management and sales teams.
- Excellent copy-writing and spoken language skills
- Strong operational skills and a knack for execution
