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Product Marketing Specialist
1 month ago
Zaggle is a leading B2B2C SaaS FinTech company that digitizes spends to drive growth and unlock value through automated and innovative workflows. As a Product Marketing Specialist, you will play a crucial role in owning all product marketing initiatives across existing and emerging categories for Zaggle.
Key Responsibilities:- Liaise with internal stakeholders to drive revenue metrics for existing and new customers through up-sell and cross-sell.
- Strategize and execute segmentation strategies for revenue growth.
- Be the voice of the customer by owning consumer inputs across all touchpoints.
- Conduct regular research to obtain product feedback and translate them into actionable insights.
- Liaise with the product team for new product GTM, owning the product marketing calendar and regular tracking and reporting.
- Translate technical details into benefits for the user.
- Generate business from corporates by selling the expense management system that helps organizations track expenditure within the organization.
- Postgraduate or MBA in Marketing.
- Minimum 3+ years of proven product marketing experience in the SaaS industry.
- Strong analytical and problem-solving skills.
- Hands-on experience with omnichannel marketing tools, analytics, and CRM platforms.
- Exposure to FinTech or consumer services preferred.
- Ownership and ability to liaise with senior product leaders to translate.
- Effective communication skills.
- Personal attributes: bold, ambitious, and go-getter; analytical and solutioning mindset; number-driven; ownership; excellent networking and relationship-building skills; customer service orientation; value-based.