Software Product Marketing Specialist for Lifesciences/Pharmaceutical Products
3 days ago
Responsibilities:
Product Expertise: Become an expert on our software products, understanding their features, benefits, and target audience within the Lifesciences/Pharmaceutical industry.Market Analysis: Conduct thorough market research to identify trends, competitive landscapes, and customer needs within the Lifesciences/Pharmaceutical industry.Messaging and Positioning: Develop compelling messaging and positioning that resonates with target audiences within the Lifesciences/Pharmaceutical industry and differentiates our products in the market.Content Creation: Create high-quality marketing materials such as website copy, blog posts, case studies, white papers, sales presentations, and marketing collateral specifically tailored for the Lifesciences/Pharmaceutical industry.Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches and feature releases within the Lifesciences/Pharmaceutical industry.Demand Generation: Develop and execute marketing campaigns to generate leads and drive product adoption within the Lifesciences/Pharmaceutical industry.Product Launch Management: Plan and execute successful product launches within the Lifesciences/Pharmaceutical industry, coordinating across different teams.Customer Insights: Gather and analyze customer feedback from the Lifesciences/Pharmaceutical industry to inform product development and marketing strategies.Attend conferences and roadshows related to product and domain: Represent the company at industry conferences and roadshows to showcase our products, network with potential customers, and build brand awareness.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.5+ years of experience in product marketing within the Lifesciences/Pharmaceutical industry.Proven track record of developing and executing successful product marketing strategies within the Lifesciences/Pharmaceutical industry.Knowledge of the regulatory and compliance requirements for the Lifesciences/Pharmaceutical industry.Knowledge of SEO and digital marketing best practices for the Lifesciences/Pharmaceutical industry.Experience attending and presenting at industry conferences and roadshows.Willing to travelAbility to work independently and as part of a team.
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