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Product Marketing Specialist

1 month ago


Delhi, Delhi, India Zaggle Full time
Product Marketing Role at Zaggle

Zaggle is a leading B2B2C SaaS FinTech company that digitizes spends to drive growth and unlock value through automated and innovative workflows. As a Product Marketing Specialist, you will be responsible for owning all product marketing initiatives across existing and emerging categories for Zaggle.

Key Responsibilities:
  • Liaise with internal stakeholders to drive revenue metrics for existing and new customers through up-sell and cross-sell.
  • Strategize and execute segmentation strategies for revenue growth.
  • Be the voice of the customer by owning consumer inputs across all touchpoints.
  • Conduct regular research to obtain product feedback and translate them to actionable insights.
  • Liaise with the product team for new product GTM, owning the product marketing calendar and regular tracking and reporting.
Requirements:
  • Postgraduate/MBA in Marketing.
  • Minimum 3+ years of proven product marketing experience in the SaaS industry.
  • Strong analytical and problem-solving skills.
  • Hands-on experience with omnichannel marketing tools, analytics, and CRM platforms.
  • Exposure to FinTech or consumer services preferred.

Zaggle is a market leader in the space of Spend Management and is one of the few profitable and listed (NSE: ZAGGLE) new-age companies in India. We offer a unified software cum payments platform for employee expense, benefits, rewards, and vendor payments and channel incentives. Our platform solutions are sector-agnostic, and our network of corporate customers covers the BFSI, Technology, Healthcare, Manufacturing, FMCG, Infrastructure, and Automobile industries, among others.