Braze Customer Engagement Strategist

1 week ago


bareilly, India beBeeCustomerEngagement Full time

Braze Expert Role Description:Braze experts play a pivotal role in helping organizations unlock customer engagement strategies.In this capacity, you will be responsible for providing strategic consultation on Braze capabilities and customer engagement strategies to drive business outcomes.Campaign Management: Design lifecycle and trigger-based campaigns across multiple channels (email, push notifications, SMS, in-app).Client Alignment: Collaborate with clients to align Braze usage with their business goals and objectives.Platform Optimization: Conduct platform audits and recommend improvements for campaign performance and scalability.Integration Setup: Configure Braze integrations (e.g., Segment, Amplitude) for seamless data flow and maximize ROI.Tech Enablement: Train and support internal teams on Braze best practices and features.KPI Definition: Define key performance indicators (KPIs) and measurement frameworks for campaign success.Feature Evaluation: Stay up-to-date with Braze feature releases and evaluate their application for the business.Onboarding Support: Assist in onboarding new clients or teams to the Braze platform.Key Responsibilities: Skillful design and implementation of Braze campaignsEffective client management and alignmentOptimization of Braze platform for improved performanceSeamless integration setup and data flowExpert-level training and support for internal teamsStrategic KPI definition and measurement framework developmentEvaluation of Braze feature releases for business applicationSupport for new client or team onboardingRequired Skills:Braze platform expertiseCampaign management and optimizationClient relationship building and managementData analysis and interpretationTechnical skills for integration setupTraining and enablementKPI definition and measurement framework developmentBusiness acumen and understanding of customer engagement strategies


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