MarTech Specialist
2 weeks ago
Technology StrategistWe are seeking a Technology Strategist to oversee and optimize Adobe solutions for delivering tailored customer experiences and actionable insights. The ideal candidate will possess hands-on expertise with Adobe Suite, in-depth knowledge of digital marketing principles, and exceptional communication skills.Oversight, configuration, and optimization of Adobe Solutions: Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Adobe Launch, Adobe TargetCollaboration with cross-functional teams to ensure MarTech solutions align with business objectivesDevelopment and maintenance of tagging strategies, data layers, and implementation of best practicesAnalysis of customer data to generate actionable insights for campaign targeting, personalization, and engagement
