Growth Marketing Manager
1 week ago
Job Summary:
We’re seeking a results-driven SaaS Marketing Specialist to focus on onboarding new business clients and enhancing retention efforts. This role involves creating and optimizing onboarding journeys, developing retention strategies, and managing the lifecycle marketing for our SaaS product. You will work closely with Sales, Customer Success, and Product teams to ensure seamless onboarding experiences and foster long-term customer loyalty through strategic marketing initiatives.
Key Responsibilities:
1. New Business Onboarding
Design, implement, and optimize the customer onboarding journey to ensure new clients experience smooth and engaging product integration.
Develop onboarding email campaigns , in-app messages, and educational resources (videos, webinars, guides) to educate new clients about the product’s features and benefits.
Collaborate with the Product and Customer Success teams to ensure seamless user activation and identify potential areas of friction.
Measure and analyze onboarding engagement metrics to refine onboarding strategies for higher activation rates.
2. Customer Retention and Engagement
Develop and execute customer retention campaigns across email, social media, and in-app notifications to keep customers engaged and reduce churn.
Conduct regular analysis of customer behavior and lifecycle stages to identify opportunities for upselling, cross-selling, and re-engagement.
Create segmented marketing campaigns based on customer lifecycle stages , user personas, and specific behaviors.
Collaborate with the Customer Success team to develop and promote loyalty programs and other initiatives to boost retention.
3. Lifecycle Marketing & Automation
Implement and manage marketing automation workflows for new client onboarding and retention, using platforms such as HubSpot, Marketo, or other CRM tools.
Optimize the customer journey with personalized touchpoints that add value and nurture users from onboarding through to long-term loyalty.
Develop A/B tests to improve the effectiveness of automated campaigns and leverage data to continually refine retention strategies .
4. Data-Driven Insights and Reporting
Monitor, analyze, and report on KPIs related to onboarding, activation, engagement, and retention.
Use data to identify trends, customer pain points, and opportunities for improvement in both the onboarding and retention processes.
Provide regular insights to the Product, Customer Success, and Sales teams to align marketing efforts with customer needs and feedback.
5. Customer Feedback Loop
Implement feedback loops to capture customer insights during onboarding and throughout the customer lifecycle.
Partner with the Product team to relay customer feedback for continuous product improvement and roadmap decisions.
Develop case studies, testimonials, and other customer stories that highlight successful onboarding and usage experiences.
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