Marketing Automation Specialist – Retention

2 weeks ago

tamil nadu, India www.dadha.com Full time

Job Overview:
We are looking for a detail-oriented and strategic  Marketing Automation Specialist  to join our growth marketing team. The primary goal of this role is to leverage marketing automation tools to drive customer retention, engagement, and growth. You will be responsible for executing lifecycle marketing campaigns, setting up automation workflows, and optimizing customer journeys to enhance long-term customer value and increase retention.

Key Responsibilities:
Marketing Automation Strategy & Execution:
Manage and optimize the marketing automation platform (e.g., Clevertap) to create personalized campaigns focused on customer retention and growth.
Design and implement automated email, SMS, and in-app marketing campaigns based on customer behaviour, segmentation, and lifecycle stage.
Develop nurturing workflows and drip campaigns to re-engage inactive users, reduce churn, and improve customer lifetime value (CLV).
Customer Segmentation & Personalization:
Build and maintain dynamic customer segments based on demographics, purchase history, engagement level, and behaviour.
Develop and execute personalized messaging strategies for different customer segments to enhance the customer experience.
Continuously refine segmentation strategies to ensure targeted and effective communication across the customer journey.
Lifecycle Marketing & Customer Journeys:
Map out and optimize the customer journey to ensure seamless interactions at each stage of the funnel.
Work with the product and content teams to design lifecycle marketing programs that guide users from onboarding to conversion, retention, and advocacy.
Implement triggered campaigns for key lifecycle moments (e.g., onboarding, cross-sell, upsell, renewal, win-back).
Campaign Performance & Analytics:
Track, analyse, and report on the performance of marketing automation campaigns, focusing on key retention and growth metrics such as churn rate, reactivation, and engagement.
Use A/B testing, cohort analysis, and other data-driven methods to optimize email content, delivery timing, and customer touchpoints.
Collaborate with the data team to ensure accurate reporting and tracking of campaign success.
Retention & Growth Initiatives:
Collaborate with the growth marketing team to develop retention and loyalty programs that incentivize repeat purchases and increase customer lifetime value.
Identify opportunities to introduce new touchpoints or features that will enhance customer engagement and retention.
Implement referral programs, loyalty rewards, and personalized offers to drive growth among the existing customer base.
Cross-Department Collaboration:
Work closely with sales, customer success, and product teams to ensure that marketing automation strategies align with broader business objectives.
Coordinate with the content and design teams to create high-quality, engaging assets for automated campaigns (e.g., email templates, landing pages, messaging).

Requirements:
Education:  Bachelor’s/Master’s degree in Marketing, Business, Data Science, Engineering
Experience:  5+ years of experience in marketing automation, email marketing, or lifecycle marketing.
Technical Skills:
Hands-on experience with marketing automation tools such as Webengage/Clevertap or similar platforms.
Familiarity with email marketing best practices, CAN-SPAM compliance, and deliverability optimization.
Basic understanding of HTML/CSS for email customization and troubleshooting.
Data-Driven Mindset:  Strong analytical skills with the ability to interpret data, track KPIs, and generate actionable insights to drive campaign performance.
Project Management:  Ability to manage multiple campaigns simultaneously and prioritize tasks in a fast-paced environment.
Attention to Detail:  Strong focus on accuracy and maintaining data integrity in marketing automation platforms.
Communication Skills:  Excellent written and verbal communication skills, with a knack for crafting compelling, personalized messaging for customers at different stages of the journey.

  • AssetPlus | Marketing Automation Specialist | tamil nadu

    3 hours ago

    tamil nadu, India AssetPlus Full time

    We are seeking a dynamic and results-driven Growth Marketer specialized in Marketing Automation to join our team. The ideal candidate will have a strong background in growth marketing, with a particular focus on Marketing Automation, lifecycle marketing, and Growth Analytics. This role is pivotal in driving user engagement, and retention across various...

  • Growth Marketing Manager

    2 weeks ago

    tamil nadu, India Edvoy Full time

    Job Summary: We’re seeking a results-driven SaaS Marketing Specialist to focus on onboarding new business clients and enhancing retention efforts. This role involves creating and optimizing onboarding journeys, developing retention strategies, and managing the lifecycle marketing for our SaaS product. You will work closely with Sales, Customer Success,...

  • Growth Marketing Manager

    2 weeks ago

    tamil nadu, India Edvoy Full time

    Job Summary:We’re seeking a results-driven SaaS Marketing Specialist to focus on onboarding new business clients and enhancing retention efforts. This role involves creating and optimizing onboarding journeys, developing retention strategies, and managing the lifecycle marketing for our SaaS product. You will work closely with Sales, Customer Success,...

  • Origin Nutrition | Customer Retention Executive | tamil nadu

    4 hours ago

    tamil nadu, India Origin Nutrition Full time

    Job Title: Executive - Customer RetentionLocation: Chennai (On-Site)Employment Type: Full-timeAbout UsOrigin Nutrition is a premium plant-based nutrition brand dedicated to creating products that fuel a healthier lifestyle while being kind to the planet. We are on a mission to redefine the standards of wellness and nutrition, and we’re looking for a...

  • Sales & Marketing Executive - (Educational Sector)

    1 month ago

    Ekkattuthangal, Chennai, Tamil Nadu, India AXIS GLOBAL AUTOMATION Full time

    **Job Title** Sales & Marketing Manager - Robotics & Automation Educational Course **Job Brief** **Responsibilities** - **Develop and Implement Marketing Strategies**: Create and execute comprehensive marketing plans to increase the visibility of our robotics and automation educational courses to college Students and working professionals. - **Conduct...

  • Growth Marketer

    2 weeks ago

    tamil nadu, India AssetPlus Full time

    We are seeking a dynamic and results-driven Growth Marketer to join our team. The ideal candidate will have a strong background in growth marketing, with a particular focus on Marketing Automation, lifecycle marketing, and Growth Analytics. This role is pivotal in driving user engagement, and retention across various stages of the marketing funnel. Prior...

  • Growth Marketer

    2 weeks ago

    tamil nadu, India AssetPlus Full time

    We are seeking a dynamic and results-driven Growth Marketer to join our team. The ideal candidate will have a strong background in growth marketing, with a particular focus on Marketing Automation, lifecycle marketing, and Growth Analytics. This role is pivotal in driving user engagement, and retention across various stages of the marketing funnel. Prior...

  • The Hindu | Growth Product Manager

    7 days ago

    tamil nadu, India The Hindu Full time

    Role Objective: We seek passionate professionals with strong problem-solving skills to drive the subscription business. He/she will work closely with internal and external stakeholders to achieve the desired business objectives. Work Location: Chennai Key Responsibilities: ● Drive subscription revenues (retention) for ePaper (The Hindu and The Hindu...

  • Marketing Email Campaigns Specialist

    2 weeks ago

    tamil nadu, India Trident Consulting Full time

    Trident Consulting is seeking a " Marketing Email Campaigns Specialist ” to join with usRole: Marketing Email Campaigns SpecialistLocation: IndiaType: Part -timeRole Overview:As a Marketing Email Campaigns Specialist specializing in lead generation, you will be responsible for designing and executing high-impact email marketing strategies that engage...

  • The Hindu | Growth Product Manager

    4 hours ago

    tamil nadu, India The Hindu Full time

    Role Objective:We seek passionate professionals with strong problem-solving skills to drive the subscription business. He/she will work closely with internal and external stakeholders to achieve the desired business objectives.Work Location: ChennaiKey Responsibilities:● Drive subscription revenues (retention) for ePaper (The Hindu and The Hindu...

  • Marketing Cloud Automation

    3 weeks ago

    tamil nadu, India HTC Global Services Full time

    Marketing Cloud Automation Experience: 8+ years Location: Chennai Notice Period: Immediate to 7 days Job Description: - Bachelor's degree in marketing, business, or a related field. - Experience with marketing automation platform, such as Adobe Campaign required, current or recent certification a plus. - Experience working in healthcare or financial...

  • Marketing Cloud Automation

    2 weeks ago

    tamil nadu, India HTC Global Services Full time

    Marketing Cloud Automation Experience: 8+ years Location: Chennai Notice Period: Immediate to 7 days Job Description: Bachelor's degree in marketing, business, or a related field. Experience with marketing automation platform, such as Adobe Campaign required , current or recent certification a plus. Experience working in healthcare or financial services a...

  • Marketing Cloud Automation

    3 weeks ago

    tamil nadu, India HTC Global Services Full time

    Marketing Cloud AutomationExperience: 8+ yearsLocation: ChennaiNotice Period: Immediate to 7 daysJob Description:- Bachelor's degree in marketing, business, or a related field.- Experience with marketing automation platform, such as Adobe Campaign required, current or recent certification a plus.- Experience working in healthcare or financial services a...

  • Marketing Cloud Automation

    6 months ago

    tamil nadu, India HTC Global Services Full time

    Marketing Cloud AutomationExperience: 8+ yearsLocation: ChennaiNotice Period: Immediate to 7 daysJob Description:Bachelor's degree in marketing, business, or a related field.Experience with marketing automation platform, such as Adobe Campaign required , current or recent certification a plus.Experience working in healthcare or financial services a...

  • Marketing Cloud Automation

    3 weeks ago

    tamil nadu, India HTC Global Services Full time

    Marketing Cloud AutomationExperience: 8+ yearsLocation: ChennaiNotice Period: Immediate to 7 daysJob Description:Bachelor's degree in marketing, business, or a related field.Experience with marketing automation platform, such as Adobe Campaign required , current or recent certification a plus.Experience working in healthcare or financial services a...

  • Reporting & Automation Specialist

    2 weeks ago

    tamil nadu, India Maersk Training Full time

    We offer As a Reporting & Automation specialist, you will be responsible for analysing and interpreting complex data to help our company make informed business decisions. You will work closely with various departments to provide insights and recommendations based on data analysis. Key Responsibilities: - Collect, analyse, and interpret datasets to provide...

  • Reporting & Automation Specialist

    2 weeks ago

    tamil nadu, India Maersk Training Full time

    We offerAs a Reporting & Automation specialist, you will be responsible for analysing and interpreting complex data to help our company make informed business decisions. You will work closely with various departments to provide insights and recommendations based on data analysis.Key Responsibilities:- Collect, analyse, and interpret datasets to provide...

  • Pardot Integration Specialist

    3 weeks ago

    tamil nadu, India Techtinium Full time

    Techtinium Technologies is looking for a talented and passionate Pardot Integration Specialist. Our Client is a non-profit organization in the US and is dedicated to scientific space exploration. We are looking for a Salesforce & Pardot expert to support the existing implementation, integration, and optimization of Salesforce and Pardot, with a focus on...

  • Google Ads Specialist

    3 weeks ago

    tamil nadu, India Concept Marketing Group Full time

    We are excited to invite a skilled Google Ads Specialist to join our team. This role involves hands-on campaign management across diverse sectors, working with one of Australia’s most respected marketing agencies. As part of a high-performing team, the Google Ads Specialist will manage multiple accounts, optimise performance, and work collaboratively to...

  • Google Ads Specialist

    3 weeks ago

    tamil nadu, India Concept Marketing Group Full time

    We are excited to invite a skilled Google Ads Specialist to join our team. This role involves hands-on campaign management across diverse sectors, working with one of Australia’s most respected marketing agencies. As part of a high-performing team, the Google Ads Specialist will manage multiple accounts, optimise performance, and work collaboratively to...