Digital Marketing Specialist
2 months ago
Job Title: Digital Marketing Specialist (Social Media Advertising)
Location: Maharashtra, India | Remote options available
Job Type: Contract
About Us: The Market Winners is a fast-growing company focused on driving innovation and excellence in Above the line deployment for MNCs across industries. We’re seeking a skilled and passionate Digital Marketing Specialist to join our dynamic marketing team and help elevate our social media advertising efforts.
Job Overview: As a Digital Marketing Specialist, you will be responsible for creating, managing, and optimizing social media advertising campaigns across various platforms. Your primary focus will be driving performance on channels like Facebook, Instagram, and other social media outlets. Experience with Meta’s advertising platform and a Meta Certified Media Buying Professional certification is a significant advantage.
Key Responsibilities:
- Plan, execute, and optimize paid social media campaigns across platforms like Facebook, Instagram, and others.
- Develop ad strategies that align with company goals and client objectives.
- Manage budgets, track spend, and maximize ROI for social media advertising.
- Analyze campaign performance data and provide actionable insights and recommendations.
- A/B test creative and copy to optimize ad performance and reduce cost per acquisition.
- Collaborate with the design and content teams to develop high-performing ad creatives.
- Stay updated on the latest social media trends, tools, and best practices to ensure campaigns remain innovative and effective.
- Report campaign performance to stakeholders, highlighting key metrics and KPIs.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- 3+ years of experience in managing paid social media campaigns.
- Deep understanding of Meta Ads Manager and other social media advertising platforms.
- Proven experience in developing, launching, and optimizing social media advertising strategies.
- Strong analytical skills and proficiency in data-driven decision-making.
- Experience with budget management, media buying, and cost optimization.
- Meta Certified Media Buying Professional is a plus.
- Familiarity with tracking tools like Google Analytics, Facebook Pixel, etc.
- Excellent communication and collaboration skills.
- Ability to multitask and manage multiple projects in a fast-paced environment.
What We Offer:
- Competitive salary and performance-based bonuses
- Health, dental, and vision insurance
- Flexible work schedule and remote work options
- Opportunities for professional development and growth
- Opportunities of oversea traveling for on-site projects
- A collaborative and innovative work environment
How to Apply: Submit your resume and a brief cover letter detailing your experience in social media advertising and why you’d be a great fit for this role.
Join our team and help shape the future of digital marketing at The Market Winners
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