Brand Manager
2 days ago
Job Title: Brand manager
Location: Koramangala, Bangalore
Industry: B2B SaaS
Timings: Mid Shift
Salary: Up to 14LPA
Notice: Preferred Immediate Joiners
Job Summary:
We are looking for a dynamic and strategic Brand manager to lead our digital presence across
multiple platforms. This role is pivotal in driving brand awareness, generating qualified leads, and
engaging B2B audiences. The ideal candidate is both creative and data-driven, with a strong grasp of
platform-specific strategies and a proven track record of growth.
Key Responsibilities:
Content Strategy & Planning
• Develop platform-specific content strategies for LinkedIn, Instagram, YouTube, X, Pinterest,
and Facebook
• Align content with campaign goals: brand visibility, lead generation, and user engagement
• Define content pillars (e.g., Education, Promotion, Product Demos, Testimonials)
Content Creation & Publishing
• Create and manage diverse content formats—carousels, reels, short videos, memes,
explainers
• Oversee content calendar, ensuring consistent and timely publishing across all platforms
• Write compelling copy, captions, and video scripts tailored for B2B engagement
Community Management & Engagement
• Engage with followers, respond to queries, and build a loyal community
• Collaborate with sales and marketing teams to support outreach and campaign amplification
• Leverage trends and real-time content to stay relevant and increase reach
Campaign Execution & Performance Optimization
• Launch and monitor social campaigns targeting decision-makers in healthcare and sales
industries
• Analyze engagement metrics, CTRs, follower growth, and content performance
• Optimize strategies based on insights to boost performance and ROI
Team Collaboration & Training
• Manage and mentor social media interns or junior marketers
• Work closely with designers, copywriters, and outreach teams for campaign cohesion
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