Brand Manager

3 weeks ago


Bangalore, India CoffeeBeans Full time

Location: Bangalore, India

About the Role

We're seeking a strategic Brand Manager to elevate CoffeeBeans as the premier partner for data-to-AI transformation. This role focuses on building brand equity, thought leadership, and creating a compelling narrative that resonates with clients, employees, and the technology ecosystem—measured by brand strength and reputation, not MQL targets.

Key Responsibilities

Brand Strategy & Positioning

  • Develop and execute brand strategy positioning CoffeeBeans as the go-to AI readiness partner
  • Evolve our narrative around "No AI Without Data. No Data Without Platform" philosophy
  • Create and enforce brand guidelines across all touchpoints
  • Monitor brand health metrics and develop premium market positioning strategies

Digital Brand Presence

  • Oversee digital brand presence across web and social platforms (LinkedIn, Twitter, GitHub)
  • Partner with teams to ensure website reflects our technical sophistication
  • Create thought leadership content showcasing expertise without direct selling
  • Develop consistent visual and verbal identity across channels

Employee Brand Advocacy

  • Build internal brand pride through engagement initiatives and storytelling
  • Create programs turning employees into brand ambassadors
  • Develop internal communications reinforcing culture and values
  • Design recognition programs aligned with brand values

Talent Brand Development

  • Position CoffeeBeans as employer of choice in data/AI space
  • Create compelling employer brand content for professional platforms
  • Partner with HR on campus engagement strategies
  • Highlight our evolution from product company to trusted consulting partner

Thought Leadership & Industry Presence

  • Establish executives as thought leaders through speaking opportunities
  • Develop thought leadership calendar on AI readiness and data foundations
  • Create flagship brand moments through events, workshops, and webinars
  • Build relationships with industry analysts and media

Brand Partnerships & Measurement

  • Develop co-branding strategies with technology partners (Databricks, Snowflake, AWS, Google Cloud)
  • Track brand KPIs: awareness, perception, preference (not MQLs)
  • Conduct brand health studies and competitive analysis
  • Measure employee satisfaction and premium pricing correlation

Required Qualifications

Education & Experience

  • Bachelor's degree in Marketing, Communications, or related field; MBA preferred
  • 6+ years brand management experience in B2B technology/consulting
  • Proven track record building and elevating technology brands
  • Experience with brand transformations or repositioning

Core Skills

  • Advanced PowerPoint/Presentation Skills - This is critical. Ability to create compelling, visually sophisticated presentations that reflect our technical excellence
  • Strong storytelling abilities to translate technical capabilities into inspiring narratives
  • Deep understanding of brand strategy and equity principles
  • Experience in technology/data/AI ecosystem
  • Digital marketing expertise focused on brand building vs. performance marketing

Tools & Platforms Proficiency

Essential:

  • Microsoft PowerPoint (advanced skills mandatory) + Pitch/Beautiful.ai
  • LinkedIn Campaign Manager, Google Analytics
  • Brand monitoring tools (Brandwatch, Mention)
  • Social media management (Hootsuite, Sprout Social)
  • Design tools (Figma, Canva, Adobe Creative Cloud)
  • CMS platforms (WordPress, Webflow, Framer)

Important:

  • Employee advocacy platforms (Bambu, EveryoneSocial)
  • Webinar platforms (Zoom Webinar, ON24)
  • Analytics tools (Tableau, Power BI)
  • Project management (Asana, Notion)
  • Brand tracking and social listening tools

Personal Attributes

  • Strategic thinker understanding long-term brand value
  • Passionate about technology's transformative potential
  • Collaborative leader who influences without authority
  • Creative problem solver with attention to detail
  • Patient builder who understands brand equity takes time

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