Brand manager

Location: Bangalore, India About the Role We're seeking a strategic Brand Manager to elevate Coffee Beans as the premier partner for data-to-AI transformation. This role focuses on building brand equity, thought leadership, and creating a compelling narrative that resonates with clients, employees, and the technology ecosystem—measured by brand strength and reputation, not MQL targets. Key Responsibilities Brand Strategy & Positioning Develop and execute brand strategy positioning Coffee Beans as the go-to AI readiness partner Evolve our narrative around " No AI Without Data. No Data Without Platform" philosophy Create and enforce brand guidelines across all touchpoints Monitor brand health metrics and develop premium market positioning strategies Digital Brand Presence Oversee digital brand presence across web and social platforms (Linked In, Twitter, Git Hub) Partner with teams to ensure website reflects our technical sophistication Create thought leadership content showcasing expertise without direct selling Develop consistent visual and verbal identity across channels Employee Brand Advocacy Build internal brand pride through engagement initiatives and storytelling Create programs turning employees into brand ambassadors Develop internal communications reinforcing culture and values Design recognition programs aligned with brand values Talent Brand Development Position Coffee Beans as employer of choice in data/AI space Create compelling employer brand content for professional platforms Partner with HR on campus engagement strategies Highlight our evolution from product company to trusted consulting partner Thought Leadership & Industry Presence Establish executives as thought leaders through speaking opportunities Develop thought leadership calendar on AI readiness and data foundations Create flagship brand moments through events, workshops, and webinars Build relationships with industry analysts and media Brand Partnerships & Measurement Develop co-branding strategies with technology partners (Databricks, Snowflake, AWS, Google Cloud) Track brand KPIs: awareness, perception, preference (not MQLs) Conduct brand health studies and competitive analysis Measure employee satisfaction and premium pricing correlation Required Qualifications Education & Experience Bachelor's degree in Marketing, Communications, or related field; MBA preferred 6+ years brand management experience in B2 B technology/consulting Proven track record building and elevating technology brands Experience with brand transformations or repositioning Core Skills Advanced Power Point/Presentation Skills - This is critical. Ability to create compelling, visually sophisticated presentations that reflect our technical excellence Strong storytelling abilities to translate technical capabilities into inspiring narratives Deep understanding of brand strategy and equity principles Experience in technology/data/AI ecosystem Digital marketing expertise focused on brand building vs. performance marketing Tools & Platforms Proficiency Essential: Microsoft Power Point (advanced skills mandatory) + Pitch/Beautiful.ai Linked In Campaign Manager, Google Analytics Brand monitoring tools (Brandwatch, Mention) Social media management (Hootsuite, Sprout Social) Design tools (Figma, Canva, Adobe Creative Cloud) CMS platforms (Word Press, Webflow, Framer) Important: Employee advocacy platforms (Bambu, Everyone Social) Webinar platforms (Zoom Webinar, ON24) Analytics tools (Tableau, Power BI) Project management (Asana, Notion) Brand tracking and social listening tools Personal Attributes Strategic thinker understanding long-term brand value Passionate about technology's transformative potential Collaborative leader who influences without authority Creative problem solver with attention to detail Patient builder who understands brand equity takes time