Brand Manager

2 days ago

chennai district, India Groupe Lactalis Full time

Description : Brand Manager

Experience:

Minimum 10 – 12 years in Marketing & Brand Management

  • Preferably from a Dairy / Food FMCG background
  • Should ideally carry 2-3 years of sales experience

Key Role Deliverables

  • Analyse data to identify Issues and growth opportunities
  • Creating and executing marketing campaigns , promotions and BTL activations to drive Sales and attract customers across various channels
  • Initiating Marketing research and Competition analysis leading to clear actionable for Brand plans
  • Ensure consistent brand messaging and communicates the brand's unique value proposition.
  • Strategize and execute online and offline promotions
  • Design and implement the Online Content Strategy with digital agency
  • Coordinating with various agencies - Creative , digital to put together compelling brand messaging
  • Tracking and analysing the performance of media campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

Key Skills

  • Data-driven approach
  • Flair for translating insights into consumer led actionable
  • Understanding of Research and Strong Analytical Skills mind-set to interpret data, attention to detail.
  • Understanding of the various media vehicles and how to measure them
  • Mastery of written, verbal and Presentation skills
  • P&L / Financial understanding
  • Familiarity with latest marketing technologies and tools

Education Qualification

  • MBA / Post graduate degree in Business Marketing/Advertising,

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