Growth Specialist

6 days ago

bangalore, India Navavista Technology Ventures Pvt Ltd Full time

GTM Manager (Creditsin)Role: GTM Manager (Go-To-Market Strategy & Growth)Location: Bengaluru (Hybrid)Company: Navavista Technology Ventures Pvt Ltd (Creditsin)About CreditsinCreditsin is India’s upcoming zero-investment referral marketplace for credit cards, loans, and real estate, under Navavista Technology Ventures Pvt Ltd. We aim to reach 12 lakh users in the first year, with a strong focus on Tier 2–3 inclusion and a dual-payout system for both referrers and customers.ResponsibilitiesMarket Research & Strategy: Analyze fintech competitors and define positioning.User Acquisition: Drive app installs via organic + paid channels (blogs, influencers, WhatsApp, UGC creators).Referral Program Scaling: Optimize referral mechanics, gamification, and incentives.Community Building: Onboard student/homemaker/micro-influencer networks.Product GTM Alignment: Work with dev team to ensure features (referral, payout tracker, notifications) match user expectations.ASO & App Store Launch: Manage keywords, descriptions, screenshots, ratings, and reviews.Campaign Management: Execute launch campaigns, UGC challenges, referral contests.Analytics: Build dashboards (Firebase, Apptrove, Branch.io) and report weekly KPIs.Partner Sync: Coordinate with banks/NBFCs on joint GTM assets and co-branded campaigns.Requirements3–6 years of experience in GTM, growth marketing, or fintech product launches.Strong understanding of referral/affiliate models and fintech ecosystem.Hands-on with Firebase, Branch.io, ASO tools, WhatsApp automation.Experience in building early user growth playbooks (0 → 1 lakh downloads).Excellent project management and cross-team collaboration skills.Hustler mindset: willing to experiment, learn fast, and scale rapidly.Nice-to-HavePrior experience in fintech lending/credit cards/DSA distribution.Exposure to community/influencer marketing at scale.Understanding of compliance requirements (RBI/NBFC guidelines).Engagement ModelDuration: 3–6 months (extendable based on performance).Compensation: Fixed stipend (₹50k–₹75k/month depending on experience) + performance bonus linked to installs & referral activity.Deliverables:30k–50k installs in first 60 days.Active referral community (min. 2k–3k referrers onboarded).Daily/weekly KPI dashboard reporting.Why Join Creditsin Now?Be at the ground floor of India’s next big fintech referral marketplace.Direct impact on app downloads, referral growth, and revenue funnel.Work alongside the founder & leadership team with fast decision cycles.Possibility of longer-term role if mutual fit post-MVP

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