Growth Specialist

4 days ago

Bangalore, India Navavista Technology Ventures Pvt Ltd Full time € 50,000 - € 75,000
GTM Manager (Creditsin)

Role: GTM Manager (Go-To-Market Strategy & Growth)

Location: Bengaluru (Hybrid)

Company: Navavista Technology Ventures Pvt Ltd (Creditsin)
About Creditsin

Creditsin is India’s upcoming zero-investment referral marketplace for credit cards, loans, and real estate, under Navavista Technology Ventures Pvt Ltd. We aim to reach 12 lakh users in the first year , with a strong focus on Tier 2–3 inclusion and a dual-payout system for both referrers and customers.

Responsibilities
  • Market Research & Strategy: Analyze fintech competitors and define positioning.
  • User Acquisition: Drive app installs via organic + paid channels (blogs, influencers, WhatsApp, UGC creators).
  • Referral Program Scaling: Optimize referral mechanics, gamification, and incentives.
  • Community Building: Onboard student/homemaker/micro-influencer networks.
  • Product GTM Alignment: Work with dev team to ensure features (referral, payout tracker, notifications) match user expectations.
  • ASO & App Store Launch: Manage keywords, descriptions, screenshots, ratings, and reviews.
  • Campaign Management: Execute launch campaigns, UGC challenges, referral contests.
  • Analytics: Build dashboards (Firebase, Apptrove, Branch.io) and report weekly KPIs.
  • Partner Sync: Coordinate with banks/NBFCs on joint GTM assets and co-branded campaigns.
Requirements
  • 3–6 years of experience in GTM, growth marketing, or fintech product launches.
  • Strong understanding of referral/affiliate models and fintech ecosystem .
  • Hands-on with Firebase, Branch.io, ASO tools, WhatsApp automation .
  • Experience in building early user growth playbooks (0 → 1 lakh downloads) .
  • Excellent project management and cross-team collaboration skills.
  • Hustler mindset: willing to experiment, learn fast, and scale rapidly.
Nice-to-Have
  • Prior experience in fintech lending/credit cards/DSA distribution .
  • Exposure to community/influencer marketing at scale .
  • Understanding of compliance requirements (RBI/NBFC guidelines) .
Engagement Model
  • Duration: 3–6 months (extendable based on performance).
  • Compensation: Fixed stipend (₹50k–₹75k/month depending on experience) + performance bonus linked to installs & referral activity .
  • Deliverables:
  • 30k–50k installs in first 60 days.
  • Active referral community (min. 2k–3k referrers onboarded).
  • Daily/weekly KPI dashboard reporting.
Why Join Creditsin Now?
  • Be at the ground floor of India’s next big fintech referral marketplace.
  • Direct impact on app downloads, referral growth, and revenue funnel .
  • Work alongside the founder & leadership team with fast decision cycles.
  • Possibility of longer-term role if mutual fit post-MVP

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