Growth specialist

5 days ago

Bangalore, India Navavista Technology Ventures Pvt Ltd Full time

GTM Manager (Creditsin) Role: GTM Manager (Go-To-Market Strategy & Growth) Location: Bengaluru (Hybrid) Company: Navavista Technology Ventures Pvt Ltd (Creditsin) About Creditsin Creditsin is India’s upcoming zero-investment referral marketplace for credit cards, loans, and real estate, under Navavista Technology Ventures Pvt Ltd. We aim to reach 12 lakh users in the first year , with a strong focus on Tier 2–3 inclusion and a dual-payout system for both referrers and customers. Responsibilities Market Research & Strategy: Analyze fintech competitors and define positioning. User Acquisition: Drive app installs via organic + paid channels (blogs, influencers, Whats App, UGC creators). Referral Program Scaling: Optimize referral mechanics, gamification, and incentives. Community Building: Onboard student/homemaker/micro-influencer networks. Product GTM Alignment: Work with dev team to ensure features (referral, payout tracker, notifications) match user expectations. ASO & App Store Launch: Manage keywords, descriptions, screenshots, ratings, and reviews. Campaign Management: Execute launch campaigns, UGC challenges, referral contests. Analytics: Build dashboards (Firebase, Apptrove, Branch.io) and report weekly KPIs. Partner Sync: Coordinate with banks/NBFCs on joint GTM assets and co-branded campaigns. Requirements 3–6 years of experience in GTM, growth marketing, or fintech product launches. Strong understanding of referral/affiliate models and fintech ecosystem . Hands-on with Firebase, Branch.io, ASO tools, Whats App automation . Experience in building early user growth playbooks (0 → 1 lakh downloads). Excellent project management and cross-team collaboration skills. Hustler mindset: willing to experiment, learn fast, and scale rapidly. Nice-to-Have Prior experience in fintech lending/credit cards/DSA distribution . Exposure to community/influencer marketing at scale . Understanding of compliance requirements (RBI/NBFC guidelines). Engagement Model Duration: 3–6 months (extendable based on performance). Compensation: Fixed stipend (₹50k–₹75k/month depending on experience) + performance bonus linked to installs & referral activity . Deliverables: 30k–50k installs in first 60 days. Active referral community (min. 2k–3k referrers onboarded). Daily/weekly KPI dashboard reporting. Why Join Creditsin Now? Be at the ground floor of India’s next big fintech referral marketplace. Direct impact on app downloads, referral growth, and revenue funnel . Work alongside the founder & leadership team with fast decision cycles. Possibility of longer-term role if mutual fit post-MVP

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