upGrad | Business Development Manager

2 weeks ago

bangalore, India upGrad Full time

Key Responsibilities: Business Development Manager


1. Business Development Strategy & Execution:

• Collaborate with the Regional Manager and Centre Managers to develop and execute region-specific business development strategies, focusing on high-potential local areas (e.g., tech parks, residential complexes, local offices, etc.).

• Create and implement tailored outreach programs for institutions, enterprises, and individuals within these regions to drive awareness and adoption of upGrad's programs.

2. Lead Generation & Market Penetration:

• Tech Parks & Corporate Hubs: Actively target and engage tech parks, innovation hubs, and other business districts to generate leads for both corporate upskilling programs and individual enrolments.

• Residential Apartments & Local Communities: Develop and implement targeted lead generation campaigns within residential areas, housing complexes, and gated communities to reach potential customers who may be interested in upskilling or study abroad programs.

• Community Engagement: Identify and network with local influencers, community groups, and associations to increase brand presence and encourage sign-ups for upGrad programs.

3. Institutional Partnerships:

• Build and maintain strong relationships with educational institutions (universities, colleges, schools) to foster collaboration and drive the adoption of upGrad's offerings.

• Engage with decision-makers in the education sector (e.g., administrators, faculty, career services) to introduce upGrad's programs and explore partnership opportunities.

4. Corporate Outreach:

• Identify potential corporate clients and HR departments interested in upskilling programs for their employees. Develop and pitch tailored corporate learning solutions.

• Work with corporate HR and L&D teams to structure upGrad’s offerings into training packages that meet their organizational needs.

5. BTL Marketing Activities:

• Plan and execute Below-The-Line (BTL) marketing campaigns such as targeted workshops, seminars, webinars, pop-up events, and interactive sessions to generate leads and increase customer engagement.

• Represent upGrad at career fairs, job expos, networking events, and local community gatherings to enhance brand visibility and foster relationships with potential clients.

6. Lead Qualification & Conversion:

• Engage with leads generated through outreach efforts and qualify them based on their needs, readiness to enroll, and alignment with upGrad’s programs.

• Provide personalized consultation to leads, guiding them through program options and facilitating the enrolment process in collaboration with the sales or enrolment teams.

7. Market Research & Feedback:

• Continuously monitor trends, competitor activities, and customer preferences to identify new business opportunities within your region.

• Collect customer feedback and insights to share with the marketing and product teams to enhance program offerings.

8. Reporting & Performance Tracking:

• Maintain a detailed database of interactions, meetings, and business development activities using CRM tools.

• Track and report key metrics such as lead generation numbers, conversion rates, partnerships, and revenue growth to the Regional Manager.



Qualifications and Skills:

• Experience: Minimum 7-8 years of experience in business development, sales, or marketing roles in the education, ed-tech, or corporate training sectors.

• Industry Knowledge: A good understanding of the study abroad and professional upskilling market, along with the ability to engage both academic institutions and corporate enterprises.

• Skills:

o Strong communication and interpersonal skills to build and nurture relationships.

o Ability to manage multiple business development initiatives simultaneously.

o Strategic thinking, problem-solving, and negotiation skills.

o Proficiency in CRM tools and Microsoft Office Suite.

o Familiarity with digital marketing techniques is a plus.


Personal Attributes:

• Proactive & Results-Oriented: Strong drive to meet targets and achieve measurable results.

• Customer-Centric: Ability to understand customer needs and translate them into business opportunities.

• Team Player: Ability to collaborate with cross-functional teams, including marketing, sales, and product development.

• Adaptability: Comfortable in a fast-paced, dynamic environment with shifting priorities.

• Passion for Education: A strong passion for education and helping individuals achieve their career aspirations.


Benefits:

• Competitive salary with performance-based incentives.

• Opportunities for professional development and growth within the organization.

• Collaborative and inclusive work environment.

• Health and wellness benefits.

• Flexible working arrangements and work-life balance initiatives.


Location: Mumbai, Bengaluru, Delhi, Hyderabad

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