Performance Marketing Manager

4 days ago

tamil nadu, India Xtracut Full time

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.Experience: 5-8 YearsExpertise in Google Ads & Meta AdsDigital Marketing Agency Background RecommendedWhat does a Digital Marketing Manager do?You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the design team, supporting teams (such as programmers), and Content Writers to launch campaigns on time and on budget.ResponsibilitiesPlan and execute all digital marketing, including SEM, social media, marketing database, email, and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateRequirementsProficiency in Google AdsExperience in Facebook & Instagram campaign managementProven working experience in digital marketingDemonstrable experience leading and managing SEM, marketing database, email, social media and display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics)Strong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement

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