Performance Marketing Manager

3 weeks ago

Chennai Tamil Nadu India, Tamil Nadu Xtracut Full time

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.


Experience: 5-8 Years

Expertise in Google Ads & Meta Ads

Digital Marketing Agency Background Recommended


What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the design team, supporting teams (such as programmers), and Content Writers to launch campaigns on time and on budget.


Responsibilities

  • Plan and execute all digital marketing, including SEM, social media, marketing database, email, and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Requirements

  • Proficiency in Google Ads
  • Experience in Facebook & Instagram campaign management
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEM, marketing database, email, social media and display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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