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Performance Marketing Brand Manager
2 weeks ago
Job Overview:
The Performance Marketing Brand Manager will be responsible for defining, executing, and optimizing a company's performance marketing strategy to achieve business objectives while ensuring a consistent and compelling brand message across all channels. This role requires a blend of creative leadership and analytical expertise to drive customer acquisition, engagement, and retention at an optimal return on investment (ROI).
Key Responsibilities:
- Strategy and Planning:
- Develop and implement a comprehensive performance marketing strategy that aligns with overall brand goals and business objectives.
- Define key performance indicators (KPIs) and set performance targets for all marketing campaigns.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Campaign Management and Execution:
- Oversee the end-to-end management and optimization of paid digital marketing campaigns across various channels, including but not limited to:
- Pay-Per-Click (PPC) advertising (Google Ads, Bing Ads)
- Social media advertising (Meta, TikTok, LinkedIn, etc.)
- Affiliate marketing
- Display and programmatic advertising
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Manage and allocate marketing budgets effectively to maximize ROI and achieve cost-per-acquisition (CPA) targets.
- Collaborate with the creative and content teams to develop compelling ad creatives and messaging that are both on-brand and optimized for performance.
- Brand Management:
- Serve as a brand guardian, ensuring that all performance marketing initiatives and assets are consistent with the brand's voice, values, and visual identity.
- Work to build brand awareness and positive brand perception in a way that drives measurable business outcomes.
- Balance the need for immediate performance results with long-term brand equity and customer relationship building.
- Data Analysis and Reporting:
- Utilize data from various sources (e.g., Google Analytics, CRM software, ad platforms) to monitor campaign performance, identify trends, and derive actionable insights.
- Conduct A/B testing and experimentation to continuously improve campaign effectiveness and conversion rates.
- Prepare and present detailed performance reports to key stakeholders, providing clear insights and strategic recommendations.
- Collaboration and Leadership:
- Work cross-functionally with other teams, including sales, product, and engineering, to ensure a cohesive and unified approach to marketing.
- Manage and mentor junior team members or external agencies as needed.
- Stay updated on emerging platforms, marketing technologies, and best practices to maintain a competitive advantage.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in a performance marketing or brand management role.
- Strong analytical skills and a data-driven approach to decision-making.
- Proficiency in digital marketing platforms and tools, such as Google Ads, Meta Ads Manager, Google Analytics (GA4), and various analytics software.
- Excellent understanding of digital marketing KPIs, including CPA, CAC, ROAS, CTR, and LTV.
- Strong project management, communication, and presentation skills.
- Ability to think strategically and execute tactically in a fast-paced environment.
