Brand Manager
1 week ago
We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. Youll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
What does a Brand Manager do?
Brand Managers are the people who shape a companys outward image. To do that, youll need to uncover consumer insights and deliver innovative marketing campaigns. Well turn to you to learn what can attract our customers and prospects and how we can improve customer experience.
If youre creative, possess a strategic mind and have experience in implementing targeted brand campaigns, wed like to meet you.
Ultimately, youll help us improve our companys reputation and drive growth.
Responsibilities
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to take action
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brands direction, choices and tactics
This job is provided by
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