Category Demand Management Executive

6 days ago

Malappuram, India beBeeDemandManagement Full time

Category Demand Management ManagerThis role is responsible for driving category-level growth, pricing, and conversion by strategically managing demand-side levers. The ideal candidate will have a strong analytical mindset and be proficient with Excel, SQL, and data visualization tools.About the Role:The Category Demand Management Manager is responsible for translating topline targets into actionable plans across assortment, pricing, and visibility—ensuring both revenue and margin goals are achieved.This involves building category-level GTM (Go-To-Market) plans aligning with business priorities, seasonality, and consumer insights.The role requires close collaboration with Merchandising and Events teams to ensure strong visibility and campaign readiness.Pricing & Promotion Management:The ideal candidate will develop and execute pricing strategies that optimize competitiveness and margin performance.They will partner with the central pricing team to test dynamic pricing and run experiments.Evaluation of promo ROI, margin dilution, and customer elasticity will guide tactical promotions.Conversion & Growth Execution:The successful candidate will own conversion rate improvement across assigned categories through funnel analysis and growth experimentation.They will work closely with Product and Merchandising to optimize search-to-Add-to-Basket (ATB) and enhance in-app discoverability.Opportunities for upselling, cross-selling, and higher AOV within categories will also be identified.Data & Performance Analytics:Tracking daily/weekly category metrics such as Revenue, NMPO%, Conversion, Sell-through, and Stock aging will be key responsibilities.In-depth analyses will identify trends, gaps, and opportunities across SKUs, price bands, and traffic cohorts.Actionable insights will be presented to leadership in business reviews.Cross-functional Collaboration:Closely working with Buyside, Growth & Marketing, Finance, and Product teams ensures alignment across assortment, pricing, and execution.Effective stakeholder management and communication skills are essential for this role.Qualifications & Experience:At least 4 years of experience in e-commerce, revenue management, or category management, ideally within grocery or retail tech.Strong analytical mindset and proficiency in Excel, SQL, and data visualization tools.Deep understanding of pricing dynamics, margin structures, and digital merchandising.Proven ability to convert insights into executable strategies driving business outcomes.Excellent stakeholder management and communication skills are essential.],

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