Senior Programmatic Ecosystem Specialist

2 weeks ago

pune, India beBeeData Full time

Programmatic Data AnalystThis role oversees the technical and operational performance of our programmatic stack, managing SSP/DSP connections, resolving issues, and optimizing delivery and revenue. A strong analytical mindset and deep technical understanding of the programmatic ecosystem are required.Key Responsibilities:Manage and optimize SSPs, DSP, OpenRTB, Prebid, and Server-to-Server integrations.Configure endpoints, macros, and bidstreams; monitor fill rate, latency, and discrepancies.Detect and resolve Invalid Traffic (IVT) using HUMAN, Protected Media, Pixalate, IAS, and MOAT.Build dashboards in Looker, Data Studio, or Excel/Sheets to track eCPM, fill rate, and delivery trends.Collaborate with demand and supply partners for QA, format validation, and compliance (ads.txt, sellers.json, VAST/VMAP).Document technical setups and coordinate with Product, Sales, and Engineering.Data Analysis: A key aspect of this role involves analyzing large datasets to identify trends, anomalies, and optimization opportunities.Develop and present data-driven insights for improving yield, delivery, and eCPM performance.Analyze large datasets to identify trends, anomalies, and optimization opportunities.Provide insights into demand behavior, performance trends, and inventory value.Ensure data accuracy and support improvements to tracking and reporting.

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