Digital Marketing- Programmatic

2 days ago

Gandhinagar Hyderabad Pune, India Modern Ballistic Full time

We are seeking a highly skilled Programmatic Specialist (Team Lead) with deep expertise in programmatic media buying, campaign execution, data-driven optimization, and DSP management. The role requires hands-on execution along with team leadership responsibilities.

Key Responsibilities

Programmatic Campaign Management

  • Plan, execute, and optimize programmatic campaigns across display, video, native, audio, CTV formats.
  • Own end-to-end lifecycle: setup targeting optimization pacing reporting.
  • Work on major DSPs like DV360, The Trade Desk, MediaMath, Amazon DSP, etc.

Data & Audience Management

  • Utilize first-party and third-party data via DMPs / CDPs for audience segmentation.
  • Build retargeting pools, lookalike audiences, and custom affinity segments.

Optimization & Reporting

  • Continuously monitor campaign performance, budget pacing, and KPI alignment.
  • Implement data-driven optimizations using real-time dashboards and DSP insights.
  • Prepare weekly/monthly performance reports with insights & recommendations.

Cross-functional Collaboration

  • Work closely with creative, media planning, analytics, and tech teams.
  • Ensure accurate pixel/tag implementation (Floodlight, UTM, tracking).
  • Coordinate with platform partners (DV360, TTD, Amazon DSP) for best practices and beta tests.

Tech & Ad Operations

  • Handle troubleshooting related to tagging, discrepancies, inventory quality, and data mismatch.
  • Work with brand safety tools: IAS, MOAT, DoubleVerify.
  • Stay updated on the programmatic ecosystem: retail media, identity resolution, CTV, privacy changes.

Leadership

  • Manage, mentor, and guide junior programmatic specialists.
  • Conduct training sessions on DSP capabilities and industry trends.

Required Skills

  • 5+ years in hands-on programmatic media buying.
  • 2+ years experience in team management or mentoring.
  • Proficiency in DV360, TTD, Amazon DSP, MediaMath.
  • Experience with IAS, MOAT, DV, Ad Verification, Brand Safety.
  • Strong understanding of UTM tagging, Floodlight setup, tracking pixels.
  • Good analytical and reporting skills using platform dashboards.
  • Bachelors degree in Marketing / Advertising / Communication.

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