DENTSU - Director - Programmatic

4 weeks ago


Pune, India DENTSU Full time

About the Role:.- We are seeking an energetic Programmatic Director to lead the planning, execution and strategy functions for Dentsu programmatic.- You will be responsible for driving revenue growth, building end-to-end campaign strategy across brands, managing a team of programmatic specialists and ensuring both client-delight as well as aligning with internal stakeholders.- With this, you will be looked at as a respected personality who has deep understanding of programmatic platforms & planning functions. Responsibilities:.- Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.- Work on campaign strategy which begins from understanding brand KPI's, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan.- Maintaining oversight and proactive management of multiple campaign planning and execution activities.- Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH.- Manage and lead multiple brand accounts, participate in MBR's and QBR's to build strong client relationship by being a trusted partner.- Drive adoption of programmatic first approach across display, video, CTV & OTT ad formats.- Build lead and mentor a programmatic team to ensure skills development & operational excellence.- Bring in both planning and executional innovation to offer a value add to client KPI's & ensuring a proactive approach for the entire programmatic strategy.- Lead programmatic pitches, RFP responses & new business development initiatives.- Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations.- Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,. Qualifications:.- 8-10 years of experience with at least 5 years in an agency environment.- Deep expertise of planning & execution of branding and performance mandate from clients.- Expert of building PPT decks & single handedly running client meetings.- Deep expertise of DV360, TTD, Amazon, Criteo & Xandr DSP platforms.- Experience with DMP's, CDP's & ad-servers (Google CM360, Adobe, Flashtalking etc.- Strong analytical skills with proficiency in Excel, Google Analytics, PowerPoint, PowerBI & other reporting tools.- In depth understanding of all YouTube ad formats, frequency & reach planning as well as executional expertise.- Proven experience in scaling programmatic offerings within an agency environment.- This includes programmatic and social platforms (Google, Meta & others).- Familiar with identity solutions, privacy regulations & other industry initiatives.- Excellent communication & leadership skills. (ref:iimjobs.com)



  • Pune, India DENTSU Full time

    are seeking an energetic Programmatic Director to lead the planning, execution and strategy functions for Dentsu programmatic.You will be responsible for driving revenue growth, building end-to-end campaign strategy across brands, managing a team of programmatic specialists and ensuring both client-delight as well as aligning with internal stakeholders.With...

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