Associate Manager

2 weeks ago

pune, India dentsu Full time

Key Responsibilities Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using DV360 , The Trade Desk, Verizon, Yahoo, Amazon DSP, Xandr, MediaMath. Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis. Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reporting—using tools like Excel, Google Sheets, Data Studio—for actionable insights. Provide strategic recommendations—goals, KPIs, targeting, creative refreshes—to internal teams, aligning tactics with media objectives. Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines. Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.

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