Head of Digital Marketing

14 hours ago

uttar pradesh, India TIGI HR Full time

Head of Digital Marketing | Noida | Leadership RoleAre you a digital growth leader passionate about scaling D2C brands and e-commerce revenue?We are looking for a Head of Digital Marketing who can drive full-funnel digital strategy—from Brand Awareness to Performance Marketing and Marketplace Sales (Amazon, Flipkart).If you are a strategic thinker + hands-on executor with proven expertise in growing online revenue, we’d love to meet you.⭐ Key Responsibilities🚀 Digital Growth & StrategyBuild and implement 360° digital marketing strategy aligned with business growthOwn digital revenue, marketing budgets, and ROAS performanceLead and mentor a team across Social Media, SEO, Content, Design, and Performance Marketing📈 Performance Marketing & D2C GrowthManage and scale paid campaigns on Google Ads (Search, Shopping, YouTube) and Meta AdsOwn traffic acquisition, conversion rate optimization (CRO), CAC efficiency & remarketingTrack CLTV, funnel performance, and analytics dashboards🛒 E-Commerce Marketplace LeadershipOversee Amazon & Flipkart listings, A+ content, buy-box optimization & PPC adsImprove organic ranking, visibility & marketplace revenue✨ Brand & Social Media ManagementMaintain a strong and consistent brand identityPlan monthly content calendars for storytelling + product campaignsOversee visual creatives, website & landing pages for high CTR🤝 Influencer & Community MarketingDevelop Influencer Partnerships and Affiliate programsTrack KPIs beyond engagement—sales lift, coupon usage, traffic🎯 What We’re Looking For6–8 years of experience in Digital Marketing, including 4+ years managing teamsStrong expertise in:✔ GA4, Google Ads, Meta Business Manager✔ Amazon Seller Central / Amazon Ads✔ SEO tools like SEMrush/AhrefsProven ability to scale online revenue with a strong analytical and creative mindsetA leader who excels in execution + strategic planning📌 Key Success MetricsDigital Sales Growth (MoM)Blended ROAS ≥ 4xMarketplace ACOS improvementSocial Engagement & Reach growthTeam efficiency and campaign launch speed🎁 Why This Role is ExcitingHigh impact leadership role with full ownership of digital growthOpportunity to innovate and lead end-to-end digital transformationWork across dynamic channels: D2C, Performance, Social, Influencers & Marketplaces

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