Head of Digital Marketing

19 hours ago

Noida Uttar Pradesh India, Ghaziabad TIGI HR Full time

Head of Digital Marketing | Noida | Leadership Role


Are you a digital growth leader passionate about scaling D2C brands and e-commerce revenue?

We are looking for a Head of Digital Marketing who can drive full-funnel digital strategy—from Brand Awareness to Performance Marketing and Marketplace Sales (Amazon, Flipkart).

If you are a strategic thinker + hands-on executor with proven expertise in growing online revenue, we’d love to meet you.


⭐ Key Responsibilities


Digital Growth & Strategy

  • Build and implement 360° digital marketing strategy aligned with business growth
  • Own digital revenue, marketing budgets, and ROAS performance
  • Lead and mentor a team across Social Media, SEO, Content, Design, and Performance Marketing


Performance Marketing & D2C Growth

  • Manage and scale paid campaigns on Google Ads (Search, Shopping, YouTube) and Meta Ads
  • Own traffic acquisition, conversion rate optimization (CRO), CAC efficiency & remarketing
  • Track CLTV, funnel performance, and analytics dashboards


E-Commerce Marketplace Leadership

  • Oversee Amazon & Flipkart listings, A+ content, buy-box optimization & PPC ads
  • Improve organic ranking, visibility & marketplace revenue


✨ Brand & Social Media Management

  • Maintain a strong and consistent brand identity
  • Plan monthly content calendars for storytelling + product campaigns
  • Oversee visual creatives, website & landing pages for high CTR


Influencer & Community Marketing

  • Develop Influencer Partnerships and Affiliate programs
  • Track KPIs beyond engagement—sales lift, coupon usage, traffic


What We’re Looking For

  • 6–8 years of experience in Digital Marketing, including 4+ years managing teams
  • Strong expertise in:
  • ✔ GA4, Google Ads, Meta Business Manager
  • ✔ Amazon Seller Central / Amazon Ads
  • ✔ SEO tools like SEMrush/Ahrefs
  • Proven ability to scale online revenue with a strong analytical and creative mindset
  • A leader who excels in execution + strategic planning


Key Success Metrics

  • Digital Sales Growth (MoM)
  • Blended ROAS ≥ 4x
  • Marketplace ACOS improvement
  • Social Engagement & Reach growth
  • Team efficiency and campaign launch speed


Why This Role is Exciting

  • High impact leadership role with full ownership of digital growth
  • Opportunity to innovate and lead end-to-end digital transformation
  • Work across dynamic channels: D2C, Performance, Social, Influencers & Marketplaces

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