Marketing Head
1 day ago
Job Title: Marketing Head – IT
Company: Encanto Technologies LLP
Industry: Information Technology
Experience Required: 4+ Years
Employment Type: Full-Time
Location: Indore
Job Summary
Encanto Technologies LLP is looking for an experienced and strategic Marketing Head – IT to lead and execute marketing initiatives that drive brand awareness, lead generation, and business growth. The ideal candidate will have strong experience in IT services marketing, digital strategies, and team leadership.
Key Responsibilities
Develop and execute end-to-end marketing strategies for IT services
Lead brand positioning, demand generation, and market expansion initiatives
Manage digital marketing campaigns (SEO, PPC, social media, email marketing)
Drive B2B lead generation and support the sales/business development team
Analyze market trends, competitors, and customer insights
Plan and manage the marketing budget effectively
Oversee content marketing, website performance, and online presence
Lead, mentor, and manage the marketing team
Track campaign performance and prepare regular reports for management
Required Skills & Qualifications
4+ years of experience in IT marketing or related roles
Strong understanding of IT services (Software, Web, Digital Solutions, SaaS)
Proven experience in B2B marketing and lead generation
Expertise in digital marketing tools and analytics platforms
Excellent communication, leadership, and strategic planning skills
Ability to work cross-functionally with sales and technical teams
Preferred Qualifications
Experience in handling global or enterprise-level IT clients
Knowledge of CRM tools and marketing automation platforms
Strong decision-making and problem-solving abilities
What We Offer
Leadership role with decision-making authority
Opportunity to shape and scale IT marketing strategies
Professional growth in a fast-growing IT company
Competitive compensation based on experience
Job Type: Full-time
Pay: ₹56, ₹87,793.90 per month
Work Location: In person
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