Linkedin Lead Generation Specialist
5 days ago
About Singhwal TechLaw
Singhwal TechLaw is a leading intellectual property (IP) boutique firm specializing in patents, trademarks, copyrights, and IP strategy. We support startups, SMEs, foreign attorneys, and R&D teams in building and protecting their IP portfolios. We are seeking a dynamic, creative, and results-oriented LinkedIn Marketing Specialist to join our growing team and help us enhance our brand presence, engage potential clients, and generate high-quality leads through LinkedIn.
Key Responsibilities:
Lead Generation : Develop and execute LinkedIn marketing strategies to attract and nurture potential leads, focusing on law firms, in-house legal teams, startups, and SMEs with IP needs.
Content Creation : Create compelling, informative, and engaging content, including LinkedIn posts, articles, infographics, case studies, and thought leadership pieces, highlighting Singhwal TechLaw's expertise and services.
Profile Optimization : Optimize the firm's LinkedIn company profile and individual team members’ profiles to align with brand messaging, target audience, and lead-generation goals.
LinkedIn Ads : Plan, execute, and manage LinkedIn advertising campaigns, including sponsored content, InMail, and display ads, to boost visibility and drive engagement.
Networking and Engagement : Identify and engage with relevant connections, potential clients, and influencers within the IP industry and related fields.
Analytics and Reporting : Regularly analyze LinkedIn performance data (engagement, impressions, lead conversion rates) and provide actionable insights to refine marketing strategies and improve results.
Collaboration : Work closely with the content, business development, and sales teams to ensure that LinkedIn marketing aligns with overall business goals and brand messaging.
Qualifications:
Experience : 2+ years of experience in LinkedIn Lead Generation, preferably in B2B, professional services, or legal sectors.
Education : Bachelor’s degree in Marketing, Communications, Business, or a related field.
Skills :
Strong understanding of LinkedIn's algorithms and best practices for organic and paid strategies.
Proficiency in LinkedIn Ads Manager and tools for creating and optimizing ad campaigns.
Ability to craft clear, persuasive, and informative content targeted at professionals and business owners.
Knowledge of IP-related terminology and a keen interest in the intellectual property industry.
Excellent communication and collaboration skills.
Additional Skills (Optional) :
Familiarity with CRM tools (e.g., HubSpot, Salesforce) and lead generation platforms.
Experience with SEO or content marketing to enhance LinkedIn profile and content reach.
Key Competencies:
Strategic Thinking : Ability to develop data-driven strategies that generate leads and drive business growth.
Creativity : Strong creative skills to develop innovative marketing content and campaigns.
Analytical : Ability to interpret data, track performance, and provide actionable insights to improve marketing efforts.
Client-Focused : Understanding the unique needs of potential clients in the intellectual property space and aligning marketing efforts accordingly.
Why Singhwal TechLaw?
Innovative Culture : Join a forward-thinking firm that is shaping the future of IP law.
Growth Opportunities : Be part of a team with a clear vision for expansion and excellence in IP services.
Collaborative Environment : Work in a dynamic, supportive environment where your ideas and efforts are valued.
Impact : Play a crucial role in positioning Singhwal TechLaw as a leading firm in the global intellectual property landscape.
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