Lead Generation Specialist

4 weeks ago


Mumbai, India KnowledgeWorks Global Ltd. Full time
Job Description: Lead Generation – SpecialistDevelop and research lead and prospect lists based on defined personas for marketing campaigns, tradeshows, and sales collaboration.Conduct pre-research and record information within Playbooks in Hubspot in lead contact recordsLeverage Who's Mailing What?, Rocket Reach and LinkedIn to develop prospecting lists for sales team members upon requestDevelop and deploy automated email sequences upon direction of Lead Generation specialist.Oversee the Kodi Collective Growth Contest by managing lead intake, researching and upload leads into Hubspot, and enrolling them into the lead gen sequences as appropriate.Utilize various communication tools, including LinkedIn Sales Navigator, Who's Mailing What? and email marketing, to generate leads.Ensure compliance with the CAN SPAM act.Measure the effectiveness of templates and sequences; provide comprehensive monthly reports to Lead Generation Specialist and Marketing Manager.

Skills:Strong time and project management abilitiesIntellectual curiosityConfidence in rapidly learning and translating insights into compelling messagingCapacity to independently create detailed plans from overarching objectivesEffective prioritization skillsAbility to hold self and team members accountablePrevious experience in generating business for a marketing agency or print industry

Goals:Achieve a lead success conversion rate of 20% or higher annually.

Experience:Experience in sales, lead generation, or B2B email marketing.Proficiency in Hubspot and Salesforce.



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