Product Marketing Specialist
4 weeks ago
Product Marketing Specialist
About Fretron
Fretron is India's leading cloud-based collaborative Transport Management System (TMS). Since 2017, we've been revolutionising the freight industry by digitising logistics operations
Founded by ISB and IIT alumni with over 25 years of experience in transforming logistics, we're a pioneering B2B SaaS platform dedicated to streamlining logistics for major sectors like Manufacturing and Retail. Our customers include companies like Jubilant Foods, Jindal, V-Mart Retail, BigBasket, Exide Industries, Century Ply, Shayam Steel etc. Our robust TMS platform is the cornerstone of our success, offering end-to-end automation and real-time monitoring, ensuring enhanced efficiency & customer satisfaction. For more information, visit www.fretron.com .
Job Summary
We’re seeking a highly motivated, experienced & results-driven Product Marketing Specialist (PMM) to join our team. The successful candidate will be responsible for developing and executing GTM strategies to drive revenue growth, expertise and product awareness. The Product Marketing Manager will work closely with cross-functional teams, including product management, sales, and marketing communications, to create compelling messaging, content, and campaigns that differentiate our platform from the competition
Key Responsibilities
- Develop deep understanding of the TMS domain & champion segmentation, targeting & positioning for the Fretron TMS.
- Create & execute GTM strategies in collaboration with leadership team, sales, customer success, product & marketing teams to achieve revenue growth.
- Develop core positioning, buyer personas, messaging hierarchy & pitches for the identified markets.
- Enable sales and customer success teams with collaterals, expert content & insights to improve conversions
- Manage multi-channel marketing campaigns (email, social media, events, webinars) to drive adoption and revenue growth.
- Develop & execute extensive content calendars for all stages of the funnel, aligned with buyer journey.
- Develop customer and competitive insights to inform product and marketing strategies.
- Track and improve on key marketing and GTM KPIs
Requirements
- 3-5 years of product marketing experience in a B2B SaaS company
- Experience in GTM strategies for product launches.
- Strong analytical and communication skills.
- Creativity with expert proficiency in copywriting.
- Experience in multi-channel marketing campaigns.
- Business development experience in B2B SaaS enterprise solutions is a Must.
Schedule:
- Fixed shift (Mon to Fri)
- Job Location: Gurgaon (Onsite)
- Job Type: Full-time (Morning shift)
Ability to commute/relocate:
- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)
Fretron is committed to building a diverse and inclusive workplace. If you are passionate about marketing, a self-starter with a passion for growth, a track record of successful marketing strategies for tech product and excited about joining a fast-growing SaaS company, we would love to hear from you.
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