Strategic CRM Leader

1 week ago


vadodara, India beBeeCustomer Full time

Job Title: Customer Relationship Manager StrategistAbout the Role:We are seeking a skilled Customer Relationship Manager Strategist to spearhead strategy and execution to engage our ever-growing user base.Key Responsibilities:Develop and implement quarterly planning, revenue targets, and campaign deployment plans for growth initiatives to enhance reactivation metrics.Collaborate closely with cross-functional teams including creative, operations, analytics, business, and tech/engineering teams.Formulate content and segmentation strategies based on internal business unit needs and consumer behavior insights.Conduct experiments on user segmentation & personalization, with proper testing frameworks, and identify wins for broader implementation.Maintain a balance between growth and user experience for long-term sustainability.Navigate the technical aspects of the CRM platform and build strong relationships with platform support teams.Analyze root causes of platform and business issues whenever they arise.Requirements:A bachelor's degree in marketing, business, or a related field. An MBA is an added advantage.4-7 years of experience in CRM functions of rapidly growing digital-first businesses.A bias for action and desire to make a meaningful impact.Proven experience deploying marketing campaigns across channels like Email, WhatsApp, and SMS.Strong data and analytical skills with proficiency in Excel and SQL.Excellent communication abilities and stakeholder management skills.Experience in global markets is beneficial.A background in high-growth B2C products/services with consultative sales is advantageous.



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