Senior Manager

Senior Manager - Performance MarketingPositionSenior Manager - Digital Marketing Paid Performance Marketing To Apply Share your resume on Nikita chotrani maxlifeinsurance com 91 9818960237DepartmentDigital Marketing EcommerceFunctionEcommerceReporting toChief Manager- Digital MarketingLocationGurgaonJOB SUMMARYThis position will be responsible for managing Paid Display Media including Programmatic Impact Native Facebook Youtube and OTT campaigns for Maxlife s D2C business The candidate would also own Savings and Protection business goals along with Sales team The candidate would work closely with the performance marketing agency in achieving monthly business expectations KEY RESPONSIBILITIES Programmatic Define the overall programmatic display media strategy across channels - FB Native Ads platform programmatic OTT Linkedin Twitter and Youtube Translate brand and e-commerce objectives into strong media plans that increase ROI Analyze campaign data across display channels to develop insights and strategies for campaign optimization to determine the most valuable opportunities to improve advertising performance and redesigning digital experiences to deliver this Examine usage of 1st 2nd 3rd party and DMP data to optimize targeting bid strategies creative Examine the Programmatic Native space to match prospects interests to the right content to generate higher brand engagement by delivering targeted native ads in real time Facebook Leverage Facebook platform to its potential for prospecting remarketing Deploy Facebook first creatives in order to maximize CTR opportunity Experiment with new creatives and optimization strategies to bring down cost of acquistion Explore the potential of native platform campaigns like lead ads and messenger bot Buying Journey Optimization Analyze user behavior using hotjar and GA Build and test journey hypothesis Ensure context carry forward with relevant banners and content on Lead page Obsess over conversion rates across the buying journey Ensure buying journey is optimized for the prospect by reducing irrelevant decision points and experimenting with personalized journey elements to improve funnel ratios Impact Campaigns Audiences Creative Strategy Value Maximization from Impact Publisher Campaigns in order to maintain share of voice move Brand Search Queries benchmarks Content Amplification to reach out to the un initiated audience and move them into consideration funnel Partner creative communication teams to combine the efficiency reach benefits of programmatic with quality creative advertising experience Digital Branding Campaigns Leverage Youtube OTT and connected TV for Digital Branding to reach target audience Establish effectiveness of Digital branding campaigns on Brand Search Queries and sales Measures of Success Paid channels lead sales business plan CTR CPC CPL eCPS ROAS Lead to Sale and Cost of acquisition Key Relationships Internal External Internal Significant interaction Digital Marketing Fulfillment center Brand communication Marketing Analytics IT in a business roleModerate interaction Ecom Digital ProductManagement teamsExternal Significant interaction Performance marketing agency Technology partners Business Partners Google Facebook etc Key competencies skills required Google Analytics Tag management Facebook marketing Programmatic - Google Doubleclick Suite DCM DBM DS Intermediate to advanced Excel skills A strong desire to learn and stay updated Excellence in written and verbal communication Experience Post Graduate from a premier business school At least 5 years of work experience in performance marketing Experience in BFSI Telecom E-tail sector will be relevant Stellar performance record Senior Manager - Performance MarketingPositionSenior Manager - Digital Marketing Paid Performance Marketing To Apply Share your resume on Nikita chotrani maxlifeinsurance com 91 9818960237DepartmentDigital Marketing EcommerceFunctionEcommerceReporting toChief Manager- Digital MarketingLocationGurgaonJOB SUMMARYThis position will be responsible for managing Paid Display Media including Programmatic Impact Native Facebook Youtube and OTT campaigns for Maxlife s D2C business The candidate would also own Savings and Protection business goals along with Sales team The candidate would work closely with the performance marketing agency in achieving monthly business expectations KEY RESPONSIBILITIES Programmatic Define the overall programmatic display media strategy across channels - FB Native Ads platform programmatic OTT Linkedin Twitter and Youtube Translate brand and e-commerce objectives into strong media plans that increase ROI Analyze campaign data across display channels to develop insights and strategies for campaign optimization to determine the most valuable opportunities to improve advertising performance and redesigning digital experiences to deliver this Examine usage of 1st 2nd 3rd party and DMP data to optimize targeting bid strategies creative Examine the Programmatic Native space to match prospects interests to the right content to generate higher brand engagement by delivering targeted native ads in real time Facebook Leverage Facebook platform to its potential for prospecting remarketing Deploy Facebook first creatives in order to maximize CTR opportunity Experiment with new creatives and optimization strategies to bring down cost of acquistion Explore the potential of native platform campaigns like lead ads and messenger bot Buying Journey Optimization Analyze user behavior using hotjar and GA Build and test journey hypothesis Ensure context carry forward with relevant banners and content on Lead page Obsess over conversion rates across the buying journey Ensure buying journey is optimized for the prospect by reducing irrelevant decision points and experimenting with personalized journey elements to improve funnel ratios Impact Campaigns Audiences Creative Strategy Value Maximization from Impact Publisher Campaigns in order to maintain share of voice move Brand Search Queries benchmarks Content Amplification to reach out to the un initiated audience and move them into consideration funnel Partner creative communication teams to combine the efficiency reach benefits of programmatic with quality creative advertising experience Digital Branding Campaigns Leverage Youtube OTT and connected TV for Digital Branding to reach target audience Establish effectiveness of Digital branding campaigns on Brand Search Queries and sales Measures of Success Paid channels lead sales business plan CTR CPC CPL eCPS ROAS Lead to Sale and Cost of acquisition Key Relationships Internal External Internal Significant interaction Digital Marketing Fulfillment center Brand communication Marketing Analytics IT in a business roleModerate interaction Ecom Digital ProductManagement teamsExternal Significant interaction Performance marketing agency Technology partners Business Partners Google Facebook etc Key competencies skills required Google Analytics Tag management Facebook marketing Programmatic - Google Doubleclick Suite DCM DBM DS Intermediate to advanced Excel skills A strong desire to learn and stay updated Excellence in written and verbal communication Experience Post Graduate from a premier business school At least 5 years of work experience in performance marketing Experience in BFSI Telecom E-tail sector will be relevant Stellar performance record