Senior Marketing Manager

3 days ago

Mohali Punjab, India Lytegen Full time

We are seeking a highly skilled Marketing Manager to lead execute and manage marketing initiatives for our solar companies in the US and India This role requires someone with an aggressive performance-marketing background especially in Meta Ads Facebook Instagram who can also oversee a broader marketing function brand development website content creative assets and outsourced talent This is a leadership-track role you will both execute media campaigns hands-on and manage a mix of freelancers firms and specialists content graphics video website to create a cohesive marketing engine that drives performance and brand strength Requirements Key Responsibilities Performance Marketing Own and operate Meta Ads campaigns Facebook Instagram planning launching optimizing and scaling Drive lead generation and sales through structured testing data analysis and ROI optimization Expand into other paid channels Google YouTube LinkedIn as needed Marketing Management Oversee a small marketing team freelancers agencies or in-house specialists Manage creative production graphics videos content ensuring consistent brand identity Work with web developers designers to maintain and improve company websites and landing pages Align marketing strategy with business goals across both the US and India operations Brand Strategy Build and refine the brand image messaging and visual identity Develop campaign strategies for awareness engagement and conversion Ensure all marketing activities support the company s sales objectives Required Skills Background Proven expertise in Meta Ads with experience running large-scale results-driven campaigns Strong background in performance marketing lead generation B2C or solar renewable energy experience is a plus Ability to manage and coordinate multiple stakeholders freelancers agencies designers editors content writers Experience in brand building content planning and creative direction Strong project management skills organized detail-oriented and accountable Excellent communication skills to work across US and India teams

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