Senior Marketing Manager

Senior Manager-Marketing Organization Sikh Research Institute SikhRI Job Type Full Time Reports To Operations Head Location SAS Nagar India Flexible shift Job Status Full-time position with benefits About SikhRI The Sikh Research Institute SikhRI connects people with the wisdom of Sikhi through accessible educational resources and experiences We aim to inspire a deeper understanding and appreciation of Sikh heritage principles and practices fostering critical thinking and strengthening the global Sikh community Our work includes developing curricula hosting leadership programs undertaking research facilitating workshops and making Guru Granth Sahib more accessible globally Position Summary SikhRI is seeking a dynamic and experienced Senior Marketing Manager based in India to spearhead our global marketing efforts Key Responsibilities Planning Execution Develop implement and manage data-driven global marketing plans aligned with SikhRI s strategic goals focusing on increasing website traffic resource utilization social media engagement program registrations and event attendance Budget Planning Management Manage the marketing budget in close coordination with the Operations team ensuring optimal resource allocation tracking expenditures and reporting on ROI Digital Marketing Ad Campaign Management Lead the planning execution and optimization of all digital marketing channels including SEO SEM email marketing social media marketing and paid advertising campaigns Google Ads Facebook Instagram Ads LinkedIn Ads etc Content Marketing Collaborate with the Content and Programs team and oversee content creation video podcast articles infographics distribution and promotion to resonate with target audiences Possess a good design sense to guide the visual aspects of marketing materials Cross-Functional Coordination Act as a central marketing liaison working closely and proactively with Community promoting registrations post-event engagement media management Fundraising supporting campaigns donor communications Content Programs aligning messaging promoting resources and Finance budgeting reporting to ensure integrated and successful initiatives Analytics Reporting Utilize analytics tools e g Google Analytics CRM data social media insights to monitor performance generate insightful reports for stakeholders and drive continuous improvement of marketing tactics Brand Management Community Engagement Enhance SikhRI s brand presence globally Foster active community engagement through social media online forums and other relevant platforms Implement influencer or partnership strategies as appropriate Team Leadership Collaboration Manage and mentor marketing staff or freelancers as needed Foster a collaborative environment within the marketing function and across departments globally Qualifications Bachelor s degree in Marketing Communications Business or a related field Master s degree is a plus Minimum 5-7 years of experience in marketing with at least 2-3 years in a senior or managerial roles implementing comprehensive marketing strategies preferably in non-profit sector Excellent English communication written and verbal presentation and interpersonal skills Excellent organizational project management and problem-solving skills Passion for SikhRI s mission and values Compensation Benefits Salary will be competitive and commensurate with experience SikhRI offers a benefits package details to be provided based on SikhRI policy Equal Opportunity Employer SikhRI is an equal opportunity employer and does not discriminate on the basis of race color religion gender gender expression age national origin disability marital status sexual orientation or military status in any of its activities or operations We are committed to providing an inclusive and welcoming environment for all members of our staff volunteers contractors vendors and clients How to Apply Interested candidates are invited to apply by emailing their resume and a thoughtful cover letter approximately 500 words specifically addressing why you feel you are a strong fit for this Sr Marketing Manager role and how your experience aligns with SikhRI s mission Please submit your resume and cover letter in the Apply to Position section Applications will be reviewed on a rolling basis until the position is filled Due to the volume of applications only candidates selected for an interview will be contacted Disclaimers This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required It does not represent a contract of employment SikhRI reserves the right to change the job description and or posting at any time without advance notice