Business Development Manager

Job Title Business Development Manager BDM Department Digital Business Reporting To Senior Manager - Digital Business Job Purpose The Sales Business Development Manager BDM is responsible for managing the end-to-end patient acquisition conversion and retention cycle including inbound lead handling patient counselling OPD IPD conversion CRM updates follow-up adherence and achieving monthly revenue targets The role requires excellent communication medical understanding and strong ownership in driving conversions across multiple specialties Key Responsibilities JD 1 Lead Handling Patient Counselling Contact incoming leads within defined FRTAT First Response Turnaround Time Understand patient concerns symptoms history insurance details and expectations Provide accurate guidance about doctors facilities packages treatments hospital processes OPD timings and expected costs Counsel patients for OPD visit Follow-up IPD admission and Surgery conversion Maintain high empathy and professionalism during medical conversations 2 CRM Management Process Adherence Maintain 100 CRM compliance Update lead status and sub-status Add detailed call comments for every conversation Schedule appointments and follow-ups Upload all required patient documents Aadhaar insurance e-card prescriptions test reports Ensure zero pending follow-ups for the day Ensure all patient data is accurate and updated in real-time Follow the standard workflow for OPD IPD conversion inside the CRM 3 First Response TAT FRTAT - Critical KPI Respond to every new incoming lead within 10 minutes or less Monitor the FRTAT dashboard closely and take immediate action for delayed leads Maintain 98 adherence on FRTAT across all assigned leads 4 Product Knowledge Information Accuracy BDMs must always be up to date with Doctor profiles experience timings expertise availability OPD consultation pricing and follow-up pricing IPD package details for surgeries Diagnostic test pricings All modalities Health check-up packages inclusions exclusions validity Insurance empanelment details and TPA guidelines Any new specialty launch camp or offer Key Facilities at the Hospital Corporate Brand Details Key Departmental and Organisational USP s They must undergo periodic training and maintain zero misinformation to patients 5 Revenue Generation Target Achievement This is a Target-Based Sales Role Achieve 100 of assigned monthly revenue targets Drive OPD to IPD conversion through structured follow-ups Convert high-intent leads into surgery admissions when clinically recommended Monthly revenue targets will be Starting Target 5 00 000 Later Target Range 7 00 000 - 20 00 000 based on performance role seniority Earn incentives based on target achievements and over-achievements 6 Follow-up Conversion Ownership Proactively follow up with every lead until OPD IPD conversion or closure Share OPD reminders doctor availability updates estimation and required prep instructions Escalate any high-value or critical medical cases to the Team Leader Doctor as needed Maintain disciplined follow-up frequency based on lead category Hot Warm Cold 7 Coordination With Internal Teams Coordinate with OPD desk care buddies insurance team diagnostic team and treating doctors if required Ensure the patient s journey is smooth and Seamless from enquiry visit admission discharge Share internal updates in WhatsApp groups CRM based on daily cases 8 Reporting Daily Performance Tracking Share Daily EOD Report of calls made OPDs booked OPDs visited IPDs converted and revenue achieved Review own dashboard daily and take actions to improve conversions Participate in weekly performance review meetings with Team Leader Senior Manager Key Performance Indicators KPIs All KPI s will be Measured Monthly 1 Revenue Targets Primary KPI Monthly Revenue Target Achievement 100 Stretch Target Achievement 120 2 Lead Handling KPIs CRM Adherence First Response TAT FRTAT - 10 minutes 98 adherence Daily Follow-up Completion - 100 No pending follow-ups Accuracy of Comments Status - 100 3 Conversion Metrics Lead to OPD Conversion - Minimum 15 Lead to IPD Conversion - Minimum 5 OPD Done to IPD Done Conv - Minimum 50 Intent Leads Conversion - More than 50 Surgery Suggested to IPD Done - More than 70 4 Quality Compliance Metrics Information accuracy 100 Document upload accuracy 100 Zero process deviation No unaddressed escalations 5 Behavioral Process Discipline Metrics Attendance punctuality and shift adherence Positive attitude and patient-centric communication Responsiveness in WhatsApp groups and inter-team communication Skills Competencies Required Excellent communication soft skills Strong persuasion and counselling ability Understanding of common medical terms and hospital processes CRM usage experience High ownership target-driven mindset Multitasking and disciplined follow-up behavior Education Experience Any graduation healthcare experience preferred 1-4 years of experience in Sales Customer Support or Healthcare BD Experience in hospital OPD IPD funnel is an added advantage HOW TO APPLY Email hr sunrisehospitalkanhangad com Call 91 94003 21746 Location Sunrise Hospital Kanhangad Job Type Full-time Pay From 25 000 00 per month Work Location In person