Performance Marketing Specialist

2 weeks ago

Kharar PB IN NOVEL IT SERVICES Full time

About the Role We are looking for a Performance Marketing Specialist with expertise in Google Ads and Meta Ads Facebook Instagram Ads to join our team The ideal candidate will be responsible for planning executing and optimizing paid advertising strategies to drive traffic generate leads and maximize ROI Key Responsibilities Develop and execute end-to-end ad strategies across Google Ads and Meta Ads platforms Plan launch and manage search display video and social media ad campaigns Perform keyword research audience targeting A B testing and bid management Continuously monitor and optimize ad performance for maximum conversions at minimum cost Create and maintain campaign performance reports with insights and recommendations Stay updated with the latest changes in Google Meta advertising policies trends and tools Collaborate with content design and marketing teams to align campaigns with overall business goals Requirements Proven 1 5-2 years of experience running Google Ads Meta Ads campaigns Strong knowledge of Google Ads Manager Facebook Ads Manager Analytics and Tag Manager Expertise in conversion tracking pixel setup and campaign optimization Strong analytical and problem-solving skills with a data-driven mindset Ability to manage budgets forecast ad spends and deliver ROI-driven results Excellent communication and presentation skills Preferred Skills Good to Have Experience with LinkedIn Ads YouTube Ads or other paid media platforms Knowledge of SEO content marketing for integrated campaigns Familiarity with marketing automation CRM tools Job Type Full-time Pay 20 000 00 - 30 000 72 per month Work Location In person

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